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We Are All Malaysia

We Are All Malaysia

This Saturday we celebrate the unification of Malaya, Sabah and Sarawak into the Malaysia we know and love today. The upcoming Malaysia Day got us thinking – what does it mean to be Malaysian? How do we become better Malaysians and make Malaysia a better country? Are we Malaysian simply by virtue of being born Malaysian? […]

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Is your brand 3D printable?

Is your brand 3D printable?

Science Fiction Technology 3D printing technology has been turning heads in virtually all industries and sectors over the last couple of years with much chatter about it’s incredible potential and the role is already playing as a disruptor of the traditional manufacturing marketplace. Naturally, the tech has also got branding and marketing heads sitting up […]

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Is Artificial Truly More Intelligent?

Is Artificial Truly More Intelligent?

If you’ve ordered anything from retailers on Facebook recently, you may have noticed the speed of some message replies. Just an instant after your initial “Hello, I would / am interested / would like to buy…” you’re greeted with a friendly “Hello there! We are very interested in your order, and will get back to […]

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Ads That Missed The Mark

Ads That Missed The Mark

Creating a piece of advertising – whether print, film, digital campaign or the traditional mailer, is a collaborative effort that requires the perfect marriage of product, strategy, creative and the all-important consumer insight. It’s a process that has pretty much remained the same except that the consumer is now a much more slippery animal, bombarded […]

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The Rise of the Strong Woman

The Rise of the Strong Woman

There is a quote from Mao Zedong “Women hold up half the sky” that implies men and women are equal. Yet even in 2017, women face numerous challenges that men do not- unequal pay, violence, human trafficking and sexual slavery, discrimination in academia and the workplace and under representation in politics. Consider how women are […]

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The Scene of Supremacy

The Scene of Supremacy

At the Paris Fashion Week in January, Louis Vuitton debuted their latest collection for the season—a collaboration with the skateboard clothing brand, Supreme. The buzz isn’t on the products ranging from keychains and wallets to denim baseball shirts, leather goods, and even a designer clothing trunk that comprises the collection. But rather the collaboration between […]

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When Doing Good is Sexy

When Doing Good is Sexy

We live in an interesting age – some might say it is a more enlightened one. With greater exposure to information come deeper understanding and more empathy. With the World Wide Web and social media, something that happens thousands of kilometers away can feel as immediate as something that happens right at our doorstep. As […]

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Is it bad, or is it new?

Is it bad, or is it new?

Illusionists and magicians often dazzle us with the sleight of hand or averts expectations by rattling our conditioned minds. Yet even if at the back of our minds we’re well aware that there’s a science to the illusions, it is a relevant and preserved art form that still stops us in our tracks in wonder. […]

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Creating Nostalgic Connections

Creating Nostalgic Connections

If there was a word to categorise 2016, it will be nostalgia. Nostalgia has been a prominent feature in 2016. You can see it through the many reboots, revamps and revivals that has been presented. From Ghostbusters, to Westworld, to Kodak, 2016 is just filled with them. There are always places we all want to […]

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What Does Christmas Mean To You?

What Does Christmas Mean To You?

Whether you’re a devotee looking forward to celebrating the birth of Jesus Christ or simply yearning for some time off, Christmas is significant in that it marks the ending of a year, a precursor to the grand turning of calendar pages to a brand new year. It’s hard not to be at least slightly infected […]

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