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Logos: Capturing the Essence of Malaysia (Part 1)

Logos: Capturing the Essence of Malaysia (Part 1)

A logo speaks a thousand words and is meant to holistically encapsulate the core, essential virtues that a brand strives to achieve. It is a marking flag that holds at heart the company’s purpose and vision to be displayed proudly for onlookers to view and digest. In the fast-paced world of competitive branding, the logo […]

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The First Rule is: Don’t be Cliché

The First Rule is: Don’t be Cliché

Branding is about getting people to buy into what you are trying to sell them. To persuade them that your honey is sweeter and fresher than the next persons. You do this by using words that attract their attention. Words like “superior”, “unparalleled”, and “cutting-edge”. You might also use imagery and video that evoke particular […]

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Failure to Thrive: What Brands Can Learn

Failure to Thrive: What Brands Can Learn

2017 has only just passed its halfway mark but it’s shaping up to be a pretty bad year for businesses in Malaysia as one company after another abruptly shutters up their stores, some leaving their customers in a lurch. True Fitness, Nature Republic, ChaTime, Tim Ho Wan, Bulgogi Brothers, Tous le Jours and Tora Aman […]

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Does Micro-Influencer Mean Micro Influence?

Does Micro-Influencer Mean Micro Influence?

Employing celebrity brand ambassadors as a promo strategy is nothing new – famous individuals, whether actors, singers, sportspeople, models, even politicians have long been paid to lend their faces to a certain brand, endorsing its values. But times change, and there is a new type of ambassador for our technology driven new age: the micro […]

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There’s no such thing as a free dinner, is there?

There’s no such thing as a free dinner, is there?

In late last year Suja Juice, a relatively new player in the Super-Food market, used a clever marketing ploy when introducing a new mystery product which sold it out in a matter of hours. In the leadup to the release of their limited edition, charcoal based health drink they cleverly and very selectively shipped complementary […]

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Ads That Missed The Mark

Ads That Missed The Mark

Creating a piece of advertising – whether print, film, digital campaign or the traditional mailer, is a collaborative effort that requires the perfect marriage of product, strategy, creative and the all-important consumer insight. It’s a process that has pretty much remained the same except that the consumer is now a much more slippery animal, bombarded […]

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Brands Bouncing Back

Brands Bouncing Back

In today’s connected society, you’d be hard-pressed to find someone who does not know about United Airline’s physically brutal deplaning of a doctor off an overbooked flight. People have flocked to the doctor’s defense, united in lambasting United and swearing to boycott. We don’t know yet how bad the damage really is, but it is […]

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How To Turn Water To Wine With Your Brand

How To Turn Water To Wine With Your Brand

Plants, insects, trees, fishes, mushrooms, seeds, people. The essential value of water cannot be overstated with every living creature on our blue planet is endorsing its enduring qualities for survival. With more than 70% of our planet is composed of this precious liquid and recurring rain, flood and storms, it seems that we’re finding it […]

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The Artisanal Revolution

The Artisanal Revolution

Do you question the outrageous prices on selected everyday products? Wondering why some services soar in cost from others? Whether you’re being duped or taken for a ride on a pancake that charges a day’s worth of meals? We don’t blame you — from bound notebooks to bowls of noodles, our goal as consumers is […]

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The Scene of Supremacy

The Scene of Supremacy

At the Paris Fashion Week in January, Louis Vuitton debuted their latest collection for the season—a collaboration with the skateboard clothing brand, Supreme. The buzz isn’t on the products ranging from keychains and wallets to denim baseball shirts, leather goods, and even a designer clothing trunk that comprises the collection. But rather the collaboration between […]

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