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Brands Bouncing Back

Brands Bouncing Back

In today’s connected society, you’d be hard-pressed to find someone who does not know about United Airline’s physically brutal deplaning of a doctor off an overbooked flight. People have flocked to the doctor’s defense, united in lambasting United and swearing to boycott. We don’t know yet how bad the damage really is, but it is […]

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How To Turn Water To Wine With Your Brand

How To Turn Water To Wine With Your Brand

Plants, insects, trees, fishes, mushrooms, seeds, people. The essential value of water cannot be overstated with every living creature on our blue planet is endorsing its enduring qualities for survival. With more than 70% of our planet is composed of this precious liquid and recurring rain, flood and storms, it seems that we’re finding it […]

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The Artisanal Revolution

The Artisanal Revolution

Do you question the outrageous prices on selected everyday products? Wondering why some services soar in cost from others? Whether you’re being duped or taken for a ride on a pancake that charges a day’s worth of meals? We don’t blame you — from bound notebooks to bowls of noodles, our goal as consumers is […]

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The Scene of Supremacy

The Scene of Supremacy

At the Paris Fashion Week in January, Louis Vuitton debuted their latest collection for the season—a collaboration with the skateboard clothing brand, Supreme. The buzz isn’t on the products ranging from keychains and wallets to denim baseball shirts, leather goods, and even a designer clothing trunk that comprises the collection. But rather the collaboration between […]

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Why Scarcity Should Be Part of Your Strategy

Why Scarcity Should Be Part of Your Strategy

It’s a fact of life that people are most attracted to things that are exclusive and hard to come by. The perception is that things that are hard to obtain are somehow better in quality than those that are readily available. It’s the kiasu phenomenon. Kiasu is a colloquial Hokkien word that means a fear […]

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The Rise of Donald Trump: What Brands Can Learn

The Rise of Donald Trump: What Brands Can Learn

The results are in and Donald Trump is the 45th President of the United States of America. Many are reeling in shock and horror, with some proclaiming the end of America, as they know it, and others wondering if everything they thought they knew was a lie. Love him or hate him, there’s no denying […]

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The Rise Against The Machines

The Rise Against The Machines

For the longest of times, we have been told that it’s now a digital world. And the only way forward is to adapt to the demands of technology. Get the latest development of technology. Get it quick. And repeat. Technology has reigned supreme over the past few years, ever since the iPhone made owning a […]

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The Times They Are A-Changing, Nobel Prize Style

The Times They Are A-Changing, Nobel Prize Style

It’s nearly a week since Bob Dylan won the Nobel Prize in Literature. He still has not responded. And writers and critics are still prophesizing with their pens, criticizing what they cannot understand. In actuality, I don’t think anyone understands what is going on. I mean, how many roads must a man walk down, before […]

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The Day of Your Brand

The Day of Your Brand

We are man of structure. One can be as nonchalant as they proclaim to be, but a certain structure is still required – a routine to keep us going, from fading into the depths of unproductivity and the stagnation from progressing towards the goals we have set for ourselves. But as much as we are […]

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Widen your range. Be inclusive.

Widen your range. Be inclusive.

Brands have been more inclusive ever since globalization came into existence. And as the years has passed since our village became global, we have come into an age where everyone is screaming about their rights and their individuality. There are many barriers to consider when it comes to reaching out – culture, tradition, weight, height, […]

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