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The Sweet Lies of Milk and Honey You Consume

The Sweet Lies of Milk and Honey You Consume

A successful lie works both ways. A liar has to establish rapport, credibility and a convincing narrative to sell on the one hand – on the other, consumers indirectly choose to consume lies based on their willingness and capacity to accept/ignore available information. But what happens when select food industries are responsible for all the […]

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Inclusivity Is The New Sexy

Inclusivity Is The New Sexy

Inclusivity is simply defined as a fact or policy of not excluding members of society on grounds of gender, race, class, sexuality, disability and so on. Recent times has seen a rise of inclusivity, along with political correctness. It has become unfashionable to take part in expressions that exclude, marginalize or insult groups of people, […]

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Own Your Truth

Own Your Truth

Can the truth set you free? Here’s how Taylor Swift owned her truth to become one of the most successful superstars of our time.

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Celebrating 60 years of Malaysia through Local Brand Logos

Celebrating 60 years of Malaysia through Local Brand Logos

  Malaysia is 60 years old this week and the Jalur Gemilang flag flaps proudly in the wind. Over the years we have seen various companies and institutions grow under the national banner while their logos have found their way into the eyes and hearts of onlookers both local and foreign alike. Logo’s are able […]

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Logos: Capturing the Essence of Malaysia (Part 1)

Logos: Capturing the Essence of Malaysia (Part 1)

A logo speaks a thousand words and is meant to holistically encapsulate the core, essential virtues that a brand strives to achieve. It is a marking flag that holds at heart the company’s purpose and vision to be displayed proudly for onlookers to view and digest. In the fast-paced world of competitive branding, the logo […]

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The First Rule is: Don’t be Cliché

The First Rule is: Don’t be Cliché

Branding is about getting people to buy into what you are trying to sell them. To persuade them that your honey is sweeter and fresher than the next persons. You do this by using words that attract their attention. Words like “superior”, “unparalleled”, and “cutting-edge”. You might also use imagery and video that evoke particular […]

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Failure to Thrive: What Brands Can Learn

Failure to Thrive: What Brands Can Learn

2017 has only just passed its halfway mark but it’s shaping up to be a pretty bad year for businesses in Malaysia as one company after another abruptly shutters up their stores, some leaving their customers in a lurch. True Fitness, Nature Republic, ChaTime, Tim Ho Wan, Bulgogi Brothers, Tous le Jours and Tora Aman […]

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Does Micro-Influencer Mean Micro Influence?

Does Micro-Influencer Mean Micro Influence?

Employing celebrity brand ambassadors as a promo strategy is nothing new – famous individuals, whether actors, singers, sportspeople, models, even politicians have long been paid to lend their faces to a certain brand, endorsing its values. But times change, and there is a new type of ambassador for our technology driven new age: the micro […]

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There’s no such thing as a free dinner, is there?

There’s no such thing as a free dinner, is there?

In late last year Suja Juice, a relatively new player in the Super-Food market, used a clever marketing ploy when introducing a new mystery product which sold it out in a matter of hours. In the leadup to the release of their limited edition, charcoal based health drink they cleverly and very selectively shipped complementary […]

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Ads That Missed The Mark

Ads That Missed The Mark

Creating a piece of advertising – whether print, film, digital campaign or the traditional mailer, is a collaborative effort that requires the perfect marriage of product, strategy, creative and the all-important consumer insight. It’s a process that has pretty much remained the same except that the consumer is now a much more slippery animal, bombarded […]

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