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Does Micro-Influencer Mean Micro Influence?

Does Micro-Influencer Mean Micro Influence?

Employing celebrity brand ambassadors as a promo strategy is nothing new – famous individuals, whether actors, singers, sportspeople, models, even politicians have long been paid to lend their faces to a certain brand, endorsing its values. But times change, and there is a new type of ambassador for our technology driven new age: the micro […]

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Audience Identification: The future fast approaches

Audience Identification: The future fast approaches

Remember back when you would sit in front of the television and in the course of your regular programming be privy to a selection of advertisements, most of which would have had little or no significance to your personal life? You’d get everything from air conditioners to bath soaps to beer commercials and if you […]

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The Rise of Donald Trump: What Brands Can Learn

The Rise of Donald Trump: What Brands Can Learn

The results are in and Donald Trump is the 45th President of the United States of America. Many are reeling in shock and horror, with some proclaiming the end of America, as they know it, and others wondering if everything they thought they knew was a lie. Love him or hate him, there’s no denying […]

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The Golden Age of the Geeks

The Golden Age of the Geeks

Call them what you want to, or say what you want. Right now, it’s their age – the age where fantasy and sci-fi run the world (Sorry Beyonce, it’s not girls). Every year, geeks gather in San Diego to pay tribute to fictional heroes, in the largest and most popular Comic Convention in the world. […]

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A – Z: From Amateur to Zlatan

A – Z: From Amateur to Zlatan

Throughout the years, he has been known as many things. Magician, legend, king, genius… but what is he really? Well, he is Zlatan Ibrahimovic, so he is all of the above. Zlatan Ibrahimovic grew up in a tough multi-ethnic district in Rosengård, Sweden, with his Bosnian father and Croatian mother. He is a football player […]

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The 10 Types of Facebook Profile Pictures. Which One Are You?

The 10 Types of Facebook Profile Pictures. Which One Are You?

Our Facebook profiles are basically the online version of ourselves. Similar to how eyes are the windows to the soul, our Facebook profile pictures tell a lot about us because they’re what we choose to show to the world. Some take painstaking effort to capture a good shot while others just couldn’t even be bothered […]

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Trending Now: Personalised Branding

Trending Now: Personalised Branding

We live in a marketing saturated world, where each brand wanting to stand out from the crowd, if not catapulting to the top, and ultimately being able to influence consumer purchasing decisions. The concept of branding made its mark during the Industrial Revolution and it has since changed with the times, more so in the […]

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Made For The Masses Or Me?

Made For The Masses Or Me?

Personalisation. All of us love our good ol’ Char Kuey Teow, but let’s admit that some of us prefer it less spicy with no bean sprouts or with more cockles and prawns. The list goes on for whatever that suits our fancy. We love things that are made according to our needs and preferences simply […]

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The Science & Strategy Behind The New Miley Cyrus

The Science & Strategy Behind The New Miley Cyrus

We often classify ‘brands’ as big conglomerates that sell high turnover products to a wide spectrum of audiences, like the Nestlé’s or Samsung’s of this world. We seem to forget that almost anything and everything can be branded – from your blog, to your mother’s cooking, to even you! Luckily, the big boys over at […]

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Elections: Just Like Branding

Elections: Just Like Branding

There’s no two ways about it; politics and branding are made for each other. It doesn’t matter if it’s a poster, a TV spot or a viral video of a pizza maker hugging the incumbent President; everything that has to do with the up and coming US Presidential Election is planned, orchestrated, tested, implemented and […]

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