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“Going Digital” Misconceptions: Part #4 – Negative Feedback is Detrimental

“Going Digital” Misconceptions: Part #4 – Negative Feedback is Detrimental

*You are now reading Part #4 of our “Going Digital”: Misconception series. Check out Part 1 , 2 and 3! One of the biggest fears many brands face when “going digital” is the influx of complaints and negative comments. That fear, however, is expected. But so is criticism – as no brand, or anything in this world […]

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“Going Digital” Misconceptions: Part #3

“Going Digital” Misconceptions: Part #3

*You are now reading Part #3 of our “Going Digital”: Misconception series. If you haven’t read Part 1 and 2,  we suggest you do so. In this week’s “Going Digital” Misconception series, we would like to address a sentiment that many brands seem to share: “I see no point in going digital. There will be […]

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“Going Digital” Misconceptions: Part #2

“Going Digital” Misconceptions: Part #2

*You are now reading Part #2 of our “Going Digital”: Misconception series. If you haven’t read Part 1, we suggest you do so. We understand that due to a general lack of trust and familiarity with the medium, many brands work on a tight and limited digital budget – if any is given at all. Worse yet, there are just so many […]

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“Going Digital” Misconceptions: Part #1

“Going Digital” Misconceptions: Part #1

*You are now reading Part #1 of our “Going Digital”: Misconception series We understand that the digital revolution has not been easy on many brands. After all, it is tough to commit to something that is fairly new. Misconceptions tend to happen and here is one we’d like to clarify today, for the sake of […]

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