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The Art of Branded Film

The Art of Branded Film

In today’s age it’s becoming increasingly difficult for brands to differentiate their products and services using traditional video advertising. An advert only has about two minutes on average to get its message across and although we have seen some companies do some brilliant things with the medium (the old “priceless” Mastercard commercials come to mind […]

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Audience Identification: The future fast approaches

Audience Identification: The future fast approaches

Remember back when you would sit in front of the television and in the course of your regular programming be privy to a selection of advertisements, most of which would have had little or no significance to your personal life? You’d get everything from air conditioners to bath soaps to beer commercials and if you […]

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5 April Fools’ Products We Wish Were Real

5 April Fools’ Products We Wish Were Real

Friday, 1st April 2016: It was just another Friday and business as usual for everybody, as they looked forward to end their week on a high. But they had forgotten. This was a day where everything was possible. And when popular brands actually joined in the fun, the day was filled with uncertainty and excitement. […]

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Facebook Reactions: How It Affects All Of Us

Facebook Reactions: How It Affects All Of Us

If you love watching Fine Brother’s Entertainment’s ‘React’ series on YouTube and wished you had a chance to be on the segment but unfortunately can’t, well, now you can, in a way, by reacting to Facebook posts. On 24th February 2016, Facebook made a worldwide launch of Reactions, an extension of the “Like” button. The […]

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Sharing Is The New Buying

Sharing Is The New Buying

“Reduce, reuse and recycle” – The 3 R’s chant that everybody were taught to know and are familiar with since going to school as a child. It’s definitely a great way to save the environment! But what if we bring that mantra to a whole new level? In the business world, it’s likened to sharing […]

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Man VS Mascot: The Ultimate Battle

Man VS Mascot: The Ultimate Battle

Who would win in a fight between a gecko and an A-List Celebrity? In the real world, the celebrity would be having a feast (as far as feasting on geckos can go)! However, in the branding world, the gecko could easily usurp the reign of the mighty star. Mascots have been a marketing tool for […]

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Does Your Brand Have What It Takes to Ride the Meme Wave?

Does Your Brand Have What It Takes to Ride the Meme Wave?

The Internet today is a culmination of cultural phenomena that our society experiences in today’s digital age; and out of the many, one in particular sticks out like a sore thumb – memes. If you don’t already know, memes are basically viral trending photos, animations, videos or behaviors that are individually adapted to reflect the […]

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Malaysia’s Top 5 Most Impactful Ads of 2014

Malaysia’s Top 5 Most Impactful Ads of 2014

2014 was nothing short of a whirlwind year! For Malaysia as a whole, it definitely did feel as though there were more downs than ups – with a literal whirlwind to boot. The way the year panned out, what with aviation tragedies one after another, and east coast floods of biblical proportions, it should give […]

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Why Should Your Big Idea Be Funded? Let Your Branding Answer That!

Why Should Your Big Idea Be Funded? Let Your Branding Answer That!

“Don’t have enough funds to establish your own startup? Crowdfund it,” replied my friend while we were discussing the financial hurdles of establishing my own startup company. Arguably the fastest and easiest way to fund your startup, crowdfunding is essentially an online fundraising campaign. An interested party present their big idea on a crowdfunding website […]

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“Going Digital” Misconceptions: Part #4 – Negative Feedback is Detrimental

“Going Digital” Misconceptions: Part #4 – Negative Feedback is Detrimental

*You are now reading Part #4 of our “Going Digital”: Misconception series. Check out Part 1 , 2 and 3! One of the biggest fears many brands face when “going digital” is the influx of complaints and negative comments. That fear, however, is expected. But so is criticism – as no brand, or anything in this world […]

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