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Logos: Capturing the Essence of Malaysia (Part 1)

Logos: Capturing the Essence of Malaysia (Part 1)

A logo speaks a thousand words and is meant to holistically encapsulate the core, essential virtues that a brand strives to achieve. It is a marking flag that holds at heart the company’s purpose and vision to be displayed proudly for onlookers to view and digest. In the fast-paced world of competitive branding, the logo […]

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The First Rule is: Don’t be Cliché

The First Rule is: Don’t be Cliché

Branding is about getting people to buy into what you are trying to sell them. To persuade them that your honey is sweeter and fresher than the next persons. You do this by using words that attract their attention. Words like “superior”, “unparalleled”, and “cutting-edge”. You might also use imagery and video that evoke particular […]

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Rebranding: When & Why?

Rebranding: When & Why?

You’re running a business with a notable brand in the market and it’s been going well. However, there will come a time when rebranding is essential whether it’s to keep up with the times or your business is simply growing. This is to develop a new business identity in the minds of target consumers, stakeholders […]

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Easter: Murder. Arson. Gratuitous Spanking.

Easter: Murder. Arson. Gratuitous Spanking.

It’s Easter like you’ve never seen it. For a traditionally holy occasion, Easter sure has a lot of strange customs associated with it. From egg rolling and pyrotechnics, to cold water fights and even female spanking, many interesting and bizarre traditions have accumulated around the Easter festival over the centuries it has been celebrated. Find […]

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