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ganforhire branding blog

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Widen your range. Be inclusive.

Widen your range. Be inclusive.

Brands have been more inclusive ever since globalization came into existence. And as the years has passed since our village became global, we have come into an age where everyone is screaming about their rights and their individuality. There are many barriers to consider when it comes to reaching out – culture, tradition, weight, height, […]

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Breaking Stereotypes in Movies and Advertising

Breaking Stereotypes in Movies and Advertising

Sexism is new normal thanks to movies. Throughout Hollywood history, men have always played the leading role. Sure there were a few leading women, but we were mostly under-represented. What are your favourite movies? Do they pass the Bechdel test? Here’s how you’ll know: 1.    Does it have at least two (named) women in it? […]

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Pokémon Whoah!

Pokémon Whoah!

The question of whether the media franchise, Pokémon, is a worthy contender to that of Disney or simply another globally adored property is a challenging notion to ponder. Besides their differences, there seems to be analogous qualities that can be drawn between these franchises of colossal influence and recognition. With the advent of Pokémon GO […]

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Facebook Reactions: How It Affects All Of Us

Facebook Reactions: How It Affects All Of Us

If you love watching Fine Brother’s Entertainment’s ‘React’ series on YouTube and wished you had a chance to be on the segment but unfortunately can’t, well, now you can, in a way, by reacting to Facebook posts. On 24th February 2016, Facebook made a worldwide launch of Reactions, an extension of the “Like” button. The […]

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That Brand Did WHAT?

That Brand Did WHAT?

There’s a golden rule that many brand owners know but few dare to act on; if it’s difficult, it’s worth doing. Too time-consuming, too costly, too complex, too big to imagine, too much work for too little ROI; but that’s just missing the point. If it’s something you think is hard, it’s likely that the […]

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You Can’t Handle the Truth. Or Can You?

You Can’t Handle the Truth. Or Can You?

. The Wall Street protest has been physically dismantled, but its message is reverberating all across the world; people are tired of lies, and enraged at tyrannical big business. The idea of Corporation was a good thing; it meant that people believed in the company, much like a country, and like a country, the company […]

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Are You Here for Good?

Are You Here for Good?

Standard Chartered Bank has been doing its rounds positioning itself as the bank that’s here for good, a catchy double-entendre sum-up line that’s at once powerful and relevant.   In an industry regulated by strict guidelines and laws, it’s not easy to stand up and be counted. Most financial institutions offer same or similar products, […]

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Where’s My Mama?

Where’s My Mama?

In this day and age, Mother’s Day is almost as big a celebration as many major festivals, with restaurant lines going round the block, and big discounts on everything from jewellery and fashion to spa packages, bird’s nest concoctions and even massage chairs. But there’s a segment of mothers that aren’t getting flowers or chocolates […]

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MyEG – Off Target? On Target?

This time ’round, we’ll talk about commercials that hit closer to home! No, not Yasmin’s masterpieces – but the series of MyEG ads. Heavily circulated, paired with a very catchy jingle (sorry Sugar Ray fans, you can’t deny that it’s heavily infectious), what we could gather is that they knew exactly who they wanted to […]

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Honda Cog – Award Hog

6 April 2003 marks the premiere of the Honda Cog television commercial; and from that day, history was made. This commercial, if you haven’t already seen it, made advertising history by not only being the TVC with the most awards up to date, but also with its impressive budget being spent on this entire campaign. […]

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