Happy New Year 2019! To kick you off on the right foot and help you really connect to your customers this year, here are 9 branding and marketing trends and strategies you might want to keep in mind when devising your plans. Without further ado, in 2019 you should: Think Instagram Visual marketing will always […]
The internet has enabled many new phenomena and the social media influencer is one such. Influencer marketing is when brands partner with people with large followings on one or more social media platforms, to promote their products and services. It’s a spin off from celebrity endorsements and taps into the same aspirational elements. However, because […]
Quick, what’s your New Year’s Resolution? We bet having a healthier and wealthier lifestyle is at the top of your list. And so it is for most people. Getting healthy and losing weight is typically at the top of many lists. Turning one year older has a way of inspiring people to try and change […]
Happy New Year 2017! We hope that you had a blast over the holiday season, and you’re greeting the new year with energy and optimism. The new year is traditionally a time of new beginnings with many making resolutions for improvement, to create a new, better self (whether or not said attempts are successful is […]
If there was a word to categorise 2016, it will be nostalgia. Nostalgia has been a prominent feature in 2016. You can see it through the many reboots, revamps and revivals that has been presented. From Ghostbusters, to Westworld, to Kodak, 2016 is just filled with them. There are always places we all want to […]
Whether you’re a devotee looking forward to celebrating the birth of Jesus Christ or simply yearning for some time off, Christmas is significant in that it marks the ending of a year, a precursor to the grand turning of calendar pages to a brand new year. It’s hard not to be at least slightly infected […]
It’s a fact of life that people are most attracted to things that are exclusive and hard to come by. The perception is that things that are hard to obtain are somehow better in quality than those that are readily available. It’s the kiasu phenomenon. Kiasu is a colloquial Hokkien word that means a fear […]
Apologies for the click-bait headline. We don’t usually do it, but circumstances demanded us to do so. The opportunity was just hard to resist. I know, shame on us… boo hoo. But hey, we did it because we felt the topic we’re discussing fully deserves such a headline. Because the twists that comes with these […]
Everyone wants to be the talk of the town – to be the centre of attention, even if it’s just for a moment. But then you don’t want to shout about it and be known as an attention seeker. So you decide to do something beyond the norm and get the people to talk about […]
Cultural influence is no longer for the west to own. There has been a shift in the winds. And it’s blowing towards the east, in a land they call the rising sun. Japan has taken the world by storm for decades on, as their brands bombard the world with games, manga, anime, toys, sushi, cameras, […]