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Brands Bouncing Back

Brands Bouncing Back

In today’s connected society, you’d be hard-pressed to find someone who does not know about United Airline’s physically brutal deplaning of a doctor off an overbooked flight. People have flocked to the doctor’s defense, united in lambasting United and swearing to boycott. We don’t know yet how bad the damage really is, but it is […]

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How To Turn Water To Wine With Your Brand

How To Turn Water To Wine With Your Brand

Plants, insects, trees, fishes, mushrooms, seeds, people. The essential value of water cannot be overstated with every living creature on our blue planet is endorsing its enduring qualities for survival. With more than 70% of our planet is composed of this precious liquid and recurring rain, flood and storms, it seems that we’re finding it […]

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Don’t Kill the Messenger?

Don’t Kill the Messenger?

Fame, Recognition, Notoriety — acknowledgement for actions that ripple in influence. Whether it’s famous outlaws, innovative inventors, or even your neighborhood Samaritan, reception is a craving that doesn’t fade overnight. We’re all aware of publicity and how it can do no wrong, where it is better to be talked about than to be forgotten and […]

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The Rise of the Strong Woman

The Rise of the Strong Woman

There is a quote from Mao Zedong “Women hold up half the sky” that implies men and women are equal. Yet even in 2017, women face numerous challenges that men do not- unequal pay, violence, human trafficking and sexual slavery, discrimination in academia and the workplace and under representation in politics. Consider how women are […]

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The Scene of Supremacy

The Scene of Supremacy

At the Paris Fashion Week in January, Louis Vuitton debuted their latest collection for the season—a collaboration with the skateboard clothing brand, Supreme. The buzz isn’t on the products ranging from keychains and wallets to denim baseball shirts, leather goods, and even a designer clothing trunk that comprises the collection. But rather the collaboration between […]

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Nobody watches television anymore with the dawning of the internet

Nobody watches television anymore with the dawning of the internet

“Emails will be the end of the postal service.” “Digital cameras will be the end of film.” “Who will make phone calls with the advent of free video calls?” In the ever-expanding climate, brands and constantly looking for ways to stay relevant, working around the clock devising new ways to advertise at your doorstep without […]

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Creating Nostalgic Connections

Creating Nostalgic Connections

If there was a word to categorise 2016, it will be nostalgia. Nostalgia has been a prominent feature in 2016. You can see it through the many reboots, revamps and revivals that has been presented. From Ghostbusters, to Westworld, to Kodak, 2016 is just filled with them. There are always places we all want to […]

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What Does Christmas Mean To You?

What Does Christmas Mean To You?

Whether you’re a devotee looking forward to celebrating the birth of Jesus Christ or simply yearning for some time off, Christmas is significant in that it marks the ending of a year, a precursor to the grand turning of calendar pages to a brand new year. It’s hard not to be at least slightly infected […]

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Why Scarcity Should Be Part of Your Strategy

Why Scarcity Should Be Part of Your Strategy

It’s a fact of life that people are most attracted to things that are exclusive and hard to come by. The perception is that things that are hard to obtain are somehow better in quality than those that are readily available. It’s the kiasu phenomenon. Kiasu is a colloquial Hokkien word that means a fear […]

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6 Local Brand Names That Come With A Twist. #5 Made Me Close My Computer

6 Local Brand Names That Come With A Twist. #5 Made Me Close My Computer

Apologies for the click-bait headline. We don’t usually do it, but circumstances demanded us to do so. The opportunity was just hard to resist. I know, shame on us… boo hoo. But hey, we did it because we felt the topic we’re discussing fully deserves such a headline. Because the twists that comes with these […]

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