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The GAMES That Unite Us

The GAMES That Unite Us

We’ve been playing games since we were in our diapers. The games we grew up with has played a huge part in our lives and shaped most of our reality. There are two game events happening in the month of August – one in sports and one in eSports. I would say sporting event, but […]

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Pokémon Whoah!

Pokémon Whoah!

The question of whether the media franchise, Pokémon, is a worthy contender to that of Disney or simply another globally adored property is a challenging notion to ponder. Besides their differences, there seems to be analogous qualities that can be drawn between these franchises of colossal influence and recognition. With the advent of Pokémon GO […]

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A – Z: From Amateur to Zlatan

A – Z: From Amateur to Zlatan

Throughout the years, he has been known as many things. Magician, legend, king, genius… but what is he really? Well, he is Zlatan Ibrahimovic, so he is all of the above. Zlatan Ibrahimovic grew up in a tough multi-ethnic district in Rosengård, Sweden, with his Bosnian father and Croatian mother. He is a football player […]

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Malaysian Hospitality no more?

Malaysian Hospitality no more?

Throughout the years, Malaysia Airlines (MAS) has been more than just the national carrier of Malaysia. It became a symbol of Malaysia. It offered passengers a glimpse of what Malaysia is: Truly Asia. Their logo represents the Wau Bulan, a cultural moon kite enjoyed by the youths of the country. The MH serves as more […]

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Who The Hell Is Kanye West?

Who The Hell Is Kanye West?

It’s alright. Imma tell you who I am. The name’s Kanye. I’m a hip hop recording artist, record producer, fashion designer and entrepreneur. There are two types of people in this world. People who like me for who I am because I speak the truth. And people who hate me for who I am because […]

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Adding The Human Touch To Your Brand

Adding The Human Touch To Your Brand

If you think that companies are big just because they have always been big since the beginning, well you might just be in for a surprise. Whether it’s zero to hero or rags to riches, most giant corporations in the world have their humble beginnings before making it big in the scene. Not too long […]

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The Mother Of Brands

The Mother Of Brands

Mother’s day is just around the corner and we are all very excited to celebrate the queen of our hearts. Once a year, we get to dedicate a day to the noble and queenly vocation of motherhood. Although we believe that nothing comes close to the embracing warmth of a mother’s love, we also believe […]

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How Boxing Made Me Believe In Branding

How Boxing Made Me Believe In Branding

I wouldn’t particularly call myself a sports fan in the slightest. Jaded by the onslaught of footie back-and-forth and child-like banter, sports to me much resembled organised crime. Organised in the sense that teams didn’t represent pride, honour or even geography anymore. The best players just belonged to the richest teams, where contenders were traded […]

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Is Your Brand Black & Blue OR White & Gold?

Is Your Brand Black & Blue OR White & Gold?

The photo of the dress by Roman Originals has taken the Internet by storm recently, flooding social media sites and becoming the headline of news portals around the world. While the actual dress is blue and black, the photo itself was a rare occurrence as it found a unique perceptual visual boundary that was able […]

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Of Pandas and Marketing

Of Pandas and Marketing

Pandas! Pandas everywhere! All 1,600 of them, travelling through Malaysia, bringing attention to the bear’s plight and the art of creative conservation, courtesy of World Wildlife Fund (WWF). Its impact has been nothing short of pandemic (I had to refrain from being punny). All papier-mâché pandas have been sold at RM150 a pop, with proceeds […]

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