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Eco-Friendly Branding: Winning hearts the green way

Eco-Friendly Branding: Winning hearts the green way

In the age of information, we look at some examples of how going green is not only good for the environment by also helps improve brand image and performance. The Green Approach to Branding Environmental awareness has been on the rise and we have been told about the need to change the way we conduct […]

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Loving the Classics

Loving the Classics

Sometimes there’s nothing more comforting than a familiar taste, sound, smell or look. A classic is defined as an article that has been judged over time to be of the highest quality and outstanding of its kind. In other words, classics stand the test of time. They can be re-experienced again and again and never […]

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The Rise of Donald Trump: What Brands Can Learn

The Rise of Donald Trump: What Brands Can Learn

The results are in and Donald Trump is the 45th President of the United States of America. Many are reeling in shock and horror, with some proclaiming the end of America, as they know it, and others wondering if everything they thought they knew was a lie. Love him or hate him, there’s no denying […]

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Made For The Masses Or Me?

Made For The Masses Or Me?

Personalisation. All of us love our good ol’ Char Kuey Teow, but let’s admit that some of us prefer it less spicy with no bean sprouts or with more cockles and prawns. The list goes on for whatever that suits our fancy. We love things that are made according to our needs and preferences simply […]

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International Fame – The Power of The Umlaut

International Fame – The Power of The Umlaut

There are many popular brand names that sound authentically foreign for no reason other than to strategically earn our trust and burrow their way in to our subconscious as exotic. From the prevalent San Francisco Coffee franchise that was Malaysian born and bred, to the famous Manhattan Fish Market that originated from Singapore – we […]

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The Existentialist Journey of The Nightclub

The Existentialist Journey of The Nightclub

Capturing the attention span of club-goers and party people isn’t an easy task. Kuala Lumpur has seen too many hotspots dissipate into oblivion soon after their premature peak.  Heck, even Asia Heritage Row is pretty much a ghost town now, a surprising conclusion to such a promising location. Clubs are like brands – and just […]

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Hungry For More

Hungry For More

“The market is easy to break into! If there is a need, there is a way. And EVERYBODY has needs!” As much as this is true, branding on the other hand breaks this rule and offers up an exception. Brands do not fulfill the simple needs of the everyday man nor does it offer up […]

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Greg Smith’s Guide to Better Branding

Greg Smith’s Guide to Better Branding

We’re pretty sure the first question you’re asking, if you didn’t know the answers already, is “Who is Greg Smith, and what does he have to do with branding?” Greg Smith is, or more appropriately, was, a 12-year veteran of Goldman Sachs who, while having had his fair share of triumphs with the company, achieved […]

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Don’t Say It. Just Do It

Don’t Say It. Just Do It

. Don’t tell me you’ll help me run better; just make me a better runner. Don’t say you’ll improve the way I drive; just improve my driving. Don’t claim you’ll rid me of my scars; just get rid of my scars. Don’t promise I’ll be healthier and more energetic; just bring me better health and […]

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Signed. Sealed. Not Delivered.

Signed. Sealed. Not Delivered.

Reality check: Just because an eatery advertises itself as a quick-service restaurant, don’t expect things to move at lightning speed. They didn’t say HOW fast, did they? In the same vein, your idea of “friendly, personal service” might not be the same as that outlet that claims to deliver as such. Also, did you REALLY […]

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