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Is Your Brand Meaningful?

  As marketers, we would love to believe that everyone is as passionate about our brand as we are. After all, we live and breathe it every single day. It’s easy to get tunnel vision. That’s why a study like Meaningful Brands is important. This immense report by Havas Group studies 1500 global brands, 300,000 […]

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Hear Me Roar!

Hear Me Roar!

It’s 2017 and recent years have proved that creating content with feminist messages can be immensely profitable. Wonder Woman was one of the wonders of the box office this year raking in over a billion dollars in the box office. With a female director and a female star and an army of female warriors, it […]

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What Does Your Neighborhood Say About Your Brand?

What Does Your Neighborhood Say About Your Brand?

Community and individual identities are largely shaped by the neighbourhoods we grow up in. Businesses often overlook these distinct identities in their preoccupation with crafting marketing campaigns to attain the highest exposure. In attempts to gain mass appeal however, brands often fail to capture the attention of individuals from similar, but uniquely different communities in […]

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The Shifting Behaviours of Digital Natives – What This Means for Your Brand

The Shifting Behaviours of Digital Natives – What This Means for Your Brand

  Young adults between the ages of 18 and 34 (more popularly known as millennials) are seen to be shopping online more than ever today. While this may not be surprising (or new) news, it’s important for businesses to pay closer attention to how the consumer behaviours of digital natives are driving new demands, affecting […]

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Brands Bouncing Back

Brands Bouncing Back

In today’s connected society, you’d be hard-pressed to find someone who does not know about United Airline’s physically brutal deplaning of a doctor off an overbooked flight. People have flocked to the doctor’s defense, united in lambasting United and swearing to boycott. We don’t know yet how bad the damage really is, but it is […]

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Loving the Classics

Loving the Classics

Sometimes there’s nothing more comforting than a familiar taste, sound, smell or look. A classic is defined as an article that has been judged over time to be of the highest quality and outstanding of its kind. In other words, classics stand the test of time. They can be re-experienced again and again and never […]

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Don’t Kill the Messenger?

Don’t Kill the Messenger?

Fame, Recognition, Notoriety — acknowledgement for actions that ripple in influence. Whether it’s famous outlaws, innovative inventors, or even your neighborhood Samaritan, reception is a craving that doesn’t fade overnight. We’re all aware of publicity and how it can do no wrong, where it is better to be talked about than to be forgotten and […]

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Be Cool Like Japan

Be Cool Like Japan

Cultural influence is no longer for the west to own. There has been a shift in the winds. And it’s blowing towards the east, in a land they call the rising sun. Japan has taken the world by storm for decades on, as their brands bombard the world with games, manga, anime, toys, sushi, cameras, […]

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The Rise of Donald Trump: What Brands Can Learn

The Rise of Donald Trump: What Brands Can Learn

The results are in and Donald Trump is the 45th President of the United States of America. Many are reeling in shock and horror, with some proclaiming the end of America, as they know it, and others wondering if everything they thought they knew was a lie. Love him or hate him, there’s no denying […]

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The Times They Are A-Changing, Nobel Prize Style

The Times They Are A-Changing, Nobel Prize Style

It’s nearly a week since Bob Dylan won the Nobel Prize in Literature. He still has not responded. And writers and critics are still prophesizing with their pens, criticizing what they cannot understand. In actuality, I don’t think anyone understands what is going on. I mean, how many roads must a man walk down, before […]

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