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None Of Us Is As Good As All Of Us

None Of Us Is As Good As All Of Us

Imagine for that one special minute when Ray Kroc started seeing McDonald’s grow exponentially. Imagine witnessing before your very eyes that little restaurant that you got complete rights to as a franchisee snowballing into the gargantuan entity it is today. Burger by burger and chain by chain, McDonald’s has taken over the world with their […]

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Mission (Statement) Impossible

Mission (Statement) Impossible

Your mission, should you choose to accept it, is to stop thinking up mission statements that mean nothing except to a handful of people at the top. It doesn’t matter how nicely worded it is, or how inspiring it sounds to the board member, or how cleverly it connects the different elements in your brand […]

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Greg Smith’s Guide to Better Branding

Greg Smith’s Guide to Better Branding

We’re pretty sure the first question you’re asking, if you didn’t know the answers already, is “Who is Greg Smith, and what does he have to do with branding?” Greg Smith is, or more appropriately, was, a 12-year veteran of Goldman Sachs who, while having had his fair share of triumphs with the company, achieved […]

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How Enlightened is Your Brand?

How Enlightened is Your Brand?

Picture a very enlightened man, deep in meditation. He is a man so calm, so focused, so centered, that nothing, and absolutely nothing can topple him over. And the best brands in the world? They are enlightened beings just like him. Great brands are strong in their values, and operate solely on them. They stand […]

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