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Be Cool Like Japan

Be Cool Like Japan

Cultural influence is no longer for the west to own. There has been a shift in the winds. And it’s blowing towards the east, in a land they call the rising sun. Japan has taken the world by storm for decades on, as their brands bombard the world with games, manga, anime, toys, sushi, cameras, […]

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The Rise of Donald Trump: What Brands Can Learn

The Rise of Donald Trump: What Brands Can Learn

The results are in and Donald Trump is the 45th President of the United States of America. Many are reeling in shock and horror, with some proclaiming the end of America, as they know it, and others wondering if everything they thought they knew was a lie. Love him or hate him, there’s no denying […]

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The Times They Are A-Changing, Nobel Prize Style

The Times They Are A-Changing, Nobel Prize Style

It’s nearly a week since Bob Dylan won the Nobel Prize in Literature. He still has not responded. And writers and critics are still prophesizing with their pens, criticizing what they cannot understand. In actuality, I don’t think anyone understands what is going on. I mean, how many roads must a man walk down, before […]

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Tabletop Games In The Digital Age

Tabletop Games In The Digital Age

Many thought tabletop games would vanish. They thought that in a digital age, where people have fixated their eyes upon mobile and immobile screens, people thought it would get lost in the cupboards, amongst the antiquities of the world. Tabletop games experienced their golden age in the 90’s, when the only screen people’s eyes were […]

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5 Brands That Bring Malaysians Together

5 Brands That Bring Malaysians Together

While everyone has individual experiences throughout their lives that contribute to their unique sense of self, there are just some things that, by virtue of their values or ability to create a connection or a feeling, manage to unite us all. Malaysia Day on the 16th of September, for instance celebrates the unification of Peninsular […]

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Widen your range. Be inclusive.

Widen your range. Be inclusive.

Brands have been more inclusive ever since globalization came into existence. And as the years has passed since our village became global, we have come into an age where everyone is screaming about their rights and their individuality. There are many barriers to consider when it comes to reaching out – culture, tradition, weight, height, […]

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The Magic That Unfolds When Brands and Arts Fuse Together

The Magic That Unfolds When Brands and Arts Fuse Together

Arts and brands have merged into an entity of infinite wonder. Imagine the echoes of melody singing into your ears, the visual illustration painting an everlasting picture, the words that chimes gracefully into the mind, and the illuminating performances that triggers your emotions. How can a brand resist the magic that art brings? LITERACITY X […]

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From the Swimming Pool to the Shopping Aisle: How Joseph Schooling Can Help Push Brands

From the Swimming Pool to the Shopping Aisle: How Joseph Schooling Can Help Push Brands

Who is Joseph Schooling? He’s the 21-year-old swimmer who had just bagged Singapore’s first-ever Olympic gold, beating his idol Michael Phelps in the 100m butterfly. At a new record of 50.39 seconds, it’s a brilliant achievement for Schooling, and a lucky 4D number for Singaporeans. So how will this affect Singapore? Even before he landed, […]

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The GAMES That Unite Us

The GAMES That Unite Us

We’ve been playing games since we were in our diapers. The games we grew up with has played a huge part in our lives and shaped most of our reality. There are two game events happening in the month of August – one in sports and one in eSports. I would say sporting event, but […]

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Harry Potter and the Magical Reignition

Harry Potter and the Magical Reignition

July 31 marks the end of the month but for Harry Potter fans, it’s a new beginning. The day saw the release of a new book and theatrical play of the same title, ‘Harry Potter and the Cursed Child’. July 31 is also the birthday of Harry Potter and not coincidentally, J.K. Rowling. Most of […]

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