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Logos: Capturing the Essence of Malaysia (Part 1)

Logos: Capturing the Essence of Malaysia (Part 1)

A logo speaks a thousand words and is meant to holistically encapsulate the core, essential virtues that a brand strives to achieve. It is a marking flag that holds at heart the company’s purpose and vision to be displayed proudly for onlookers to view and digest. In the fast-paced world of competitive branding, the logo […]

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Eco-Friendly Branding: Winning hearts the green way

Eco-Friendly Branding: Winning hearts the green way

In the age of information, we look at some examples of how going green is not only good for the environment by also helps improve brand image and performance. The Green Approach to Branding Environmental awareness has been on the rise and we have been told about the need to change the way we conduct […]

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Does Micro-Influencer Mean Micro Influence?

Does Micro-Influencer Mean Micro Influence?

Employing celebrity brand ambassadors as a promo strategy is nothing new – famous individuals, whether actors, singers, sportspeople, models, even politicians have long been paid to lend their faces to a certain brand, endorsing its values. But times change, and there is a new type of ambassador for our technology driven new age: the micro […]

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Loving the Classics

Loving the Classics

Sometimes there’s nothing more comforting than a familiar taste, sound, smell or look. A classic is defined as an article that has been judged over time to be of the highest quality and outstanding of its kind. In other words, classics stand the test of time. They can be re-experienced again and again and never […]

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What Does Christmas Mean To You?

What Does Christmas Mean To You?

Whether you’re a devotee looking forward to celebrating the birth of Jesus Christ or simply yearning for some time off, Christmas is significant in that it marks the ending of a year, a precursor to the grand turning of calendar pages to a brand new year. It’s hard not to be at least slightly infected […]

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Buzzworthy Bonanza

Buzzworthy Bonanza

Everyone wants to be the talk of the town – to be the centre of attention, even if it’s just for a moment. But then you don’t want to shout about it and be known as an attention seeker. So you decide to do something beyond the norm and get the people to talk about […]

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Be Cool Like Japan

Be Cool Like Japan

Cultural influence is no longer for the west to own. There has been a shift in the winds. And it’s blowing towards the east, in a land they call the rising sun. Japan has taken the world by storm for decades on, as their brands bombard the world with games, manga, anime, toys, sushi, cameras, […]

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The Rise of Donald Trump: What Brands Can Learn

The Rise of Donald Trump: What Brands Can Learn

The results are in and Donald Trump is the 45th President of the United States of America. Many are reeling in shock and horror, with some proclaiming the end of America, as they know it, and others wondering if everything they thought they knew was a lie. Love him or hate him, there’s no denying […]

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The Times They Are A-Changing, Nobel Prize Style

The Times They Are A-Changing, Nobel Prize Style

It’s nearly a week since Bob Dylan won the Nobel Prize in Literature. He still has not responded. And writers and critics are still prophesizing with their pens, criticizing what they cannot understand. In actuality, I don’t think anyone understands what is going on. I mean, how many roads must a man walk down, before […]

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Tabletop Games In The Digital Age

Tabletop Games In The Digital Age

Many thought tabletop games would vanish. They thought that in a digital age, where people have fixated their eyes upon mobile and immobile screens, people thought it would get lost in the cupboards, amongst the antiquities of the world. Tabletop games experienced their golden age in the 90’s, when the only screen people’s eyes were […]

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