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Is Your Brand Meaningful?

  As marketers, we would love to believe that everyone is as passionate about our brand as we are. After all, we live and breathe it every single day. It’s easy to get tunnel vision. That’s why a study like Meaningful Brands is important. This immense report by Havas Group studies 1500 global brands, 300,000 […]

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The Shifting Behaviours of Digital Natives – What This Means for Your Brand

The Shifting Behaviours of Digital Natives – What This Means for Your Brand

  Young adults between the ages of 18 and 34 (more popularly known as millennials) are seen to be shopping online more than ever today. While this may not be surprising (or new) news, it’s important for businesses to pay closer attention to how the consumer behaviours of digital natives are driving new demands, affecting […]

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Own Your Truth

Own Your Truth

Can the truth set you free? Here’s how Taylor Swift owned her truth to become one of the most successful superstars of our time.

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Celebrating 60 years of Malaysia through Local Brand Logos

Celebrating 60 years of Malaysia through Local Brand Logos

  Malaysia is 60 years old this week and the Jalur Gemilang flag flaps proudly in the wind. Over the years we have seen various companies and institutions grow under the national banner while their logos have found their way into the eyes and hearts of onlookers both local and foreign alike. Logo’s are able […]

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Logos: Capturing the Essence of Malaysia (Part 1)

Logos: Capturing the Essence of Malaysia (Part 1)

A logo speaks a thousand words and is meant to holistically encapsulate the core, essential virtues that a brand strives to achieve. It is a marking flag that holds at heart the company’s purpose and vision to be displayed proudly for onlookers to view and digest. In the fast-paced world of competitive branding, the logo […]

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Eco-Friendly Branding: Winning hearts the green way

Eco-Friendly Branding: Winning hearts the green way

In the age of information, we look at some examples of how going green is not only good for the environment by also helps improve brand image and performance. The Green Approach to Branding Environmental awareness has been on the rise and we have been told about the need to change the way we conduct […]

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Does Micro-Influencer Mean Micro Influence?

Does Micro-Influencer Mean Micro Influence?

Employing celebrity brand ambassadors as a promo strategy is nothing new – famous individuals, whether actors, singers, sportspeople, models, even politicians have long been paid to lend their faces to a certain brand, endorsing its values. But times change, and there is a new type of ambassador for our technology driven new age: the micro […]

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Loving the Classics

Loving the Classics

Sometimes there’s nothing more comforting than a familiar taste, sound, smell or look. A classic is defined as an article that has been judged over time to be of the highest quality and outstanding of its kind. In other words, classics stand the test of time. They can be re-experienced again and again and never […]

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What Does Christmas Mean To You?

What Does Christmas Mean To You?

Whether you’re a devotee looking forward to celebrating the birth of Jesus Christ or simply yearning for some time off, Christmas is significant in that it marks the ending of a year, a precursor to the grand turning of calendar pages to a brand new year. It’s hard not to be at least slightly infected […]

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Buzzworthy Bonanza

Buzzworthy Bonanza

Everyone wants to be the talk of the town – to be the centre of attention, even if it’s just for a moment. But then you don’t want to shout about it and be known as an attention seeker. So you decide to do something beyond the norm and get the people to talk about […]

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