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The Shifting Behaviours of Digital Natives – What This Means for Your Brand

The Shifting Behaviours of Digital Natives – What This Means for Your Brand

  Young adults between the ages of 18 and 34 (more popularly known as millennials) are seen to be shopping online more than ever today. While this may not be surprising (or new) news, it’s important for businesses to pay closer attention to how the consumer behaviours of digital natives are driving new demands, affecting […]

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Loving the Classics

Loving the Classics

Sometimes there’s nothing more comforting than a familiar taste, sound, smell or look. A classic is defined as an article that has been judged over time to be of the highest quality and outstanding of its kind. In other words, classics stand the test of time. They can be re-experienced again and again and never […]

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Buzzworthy Bonanza

Buzzworthy Bonanza

Everyone wants to be the talk of the town – to be the centre of attention, even if it’s just for a moment. But then you don’t want to shout about it and be known as an attention seeker. So you decide to do something beyond the norm and get the people to talk about […]

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The Rise Against The Machines

The Rise Against The Machines

For the longest of times, we have been told that it’s now a digital world. And the only way forward is to adapt to the demands of technology. Get the latest development of technology. Get it quick. And repeat. Technology has reigned supreme over the past few years, ever since the iPhone made owning a […]

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The Magic That Unfolds When Brands and Arts Fuse Together

The Magic That Unfolds When Brands and Arts Fuse Together

Arts and brands have merged into an entity of infinite wonder. Imagine the echoes of melody singing into your ears, the visual illustration painting an everlasting picture, the words that chimes gracefully into the mind, and the illuminating performances that triggers your emotions. How can a brand resist the magic that art brings? LITERACITY X […]

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The GAMES That Unite Us

The GAMES That Unite Us

We’ve been playing games since we were in our diapers. The games we grew up with has played a huge part in our lives and shaped most of our reality. There are two game events happening in the month of August – one in sports and one in eSports. I would say sporting event, but […]

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Urbanscapes: Promoting The Arts Through Kuala Lumpur

Urbanscapes: Promoting The Arts Through Kuala Lumpur

As the fiasco of Kuala Lumpur branding itself as “A City of Contrast and Diversity” that is “Exciting, Surprising, Enticing” overwhelmed public interest, Urbanscapes did what the people responsible of the rebranding should have been doing – say what you mean, and mean what you say. Urbanscapes, one of the longest-running creative arts festivals in […]

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How do you brand a 5K Run?

How do you brand a 5K Run?

Running builds up your muscles and bones, relieves stress, strengthens your lungs, and so much more. There are just too many benefits to list down. And 5K Runs help you achieve those benefits. 5K runs are a trend these days and for a good reason: they promote a healthy lifestyle by adding a fun experience […]

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The Unorthodox Adventure of Louis Vuitton

The Unorthodox Adventure of Louis Vuitton

Once upon a time, a man decided to seek solitude by venturing onto an island that has long been forsaken by the forces of civilization. As he takes a long dwindling walk by the sullen beach, he stumbles upon a cavern, a misbegotten mystery long lost from the histories of man. He had to battle […]

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Trending Now: Personalised Branding

Trending Now: Personalised Branding

We live in a marketing saturated world, where each brand wanting to stand out from the crowd, if not catapulting to the top, and ultimately being able to influence consumer purchasing decisions. The concept of branding made its mark during the Industrial Revolution and it has since changed with the times, more so in the […]

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