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The Copycats Have Arrived

The Copycats Have Arrived

“All war is based on deception.” — Sun Tzu The rate of globalisation went from bullock cart speeds to Mach 3 in mere decades and how the world got to this situation has been discussed time and time again. People like to pinpoint different reasons as to why this is happening but the general sentiment […]

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Celebrating The Light of Our Inner Truth

Celebrating The Light of Our Inner Truth

. By now, we all know that branding isn’t all about pretty logos and snappy catch phrases to make people notice you. Prove this statement you ask? Incredible India. Yes, the alliteration helps the tagline, but what the Indian tourist board accomplished by re-branding, finding that niche and executing it was anything short of remarkable. […]

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