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Brand It Like Superheroes

Brand It Like Superheroes

Before our favorite comic book characters came to life on a sheet of paper, the creators go through layers and layers of back-story to give each character a personality that ultimately defines them as superheroes. Take Batman for example. He isn’t your run-of-the-mill type of superhero. As the only member of the Justice League without […]

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The Copycats Have Arrived

The Copycats Have Arrived

“All war is based on deception.” — Sun Tzu The rate of globalisation went from bullock cart speeds to Mach 3 in mere decades and how the world got to this situation has been discussed time and time again. People like to pinpoint different reasons as to why this is happening but the general sentiment […]

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Branding Gangnam Style?

Branding Gangnam Style?

Whether you think it’s biting but oh-so-funny social commentary or Asian pop fuzz, “Gangnam Style” has been in the headlines recently and shows no signs of stopping. Since July it has garnered over 100,000,000 hits on YouTube, making it the most watched video EVER, surpassing the likes of Katy Perry, Carly Rae Jepsen and Justin […]

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Building a Brand Vocabulary

Building a Brand Vocabulary

What do people talk about when they talk about your brand? What unique elements define your brand? What everyday word or imagery is associated with your brand? What new experiences, phrases or trends has your brand created? What, in essence, is your brand vocabulary? Let’s do a quick test. See if you can identify these […]

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You Love Me, You Really Do Love Me!

You Love Me, You Really Do Love Me!

How do small brands make it in this big, fast paced world of ours? We all can’t be the Richard Branson’s and the Steve Jobs’ of our industry. Yet still, many micro-organisations succeed and big just stay stagnant or even flop. It all comes down to attitude. And I’m not talking about attitude like backpack […]

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That Brand Did WHAT?

That Brand Did WHAT?

There’s a golden rule that many brand owners know but few dare to act on; if it’s difficult, it’s worth doing. Too time-consuming, too costly, too complex, too big to imagine, too much work for too little ROI; but that’s just missing the point. If it’s something you think is hard, it’s likely that the […]

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Stick to the Script, or Just Stick It.

Stick to the Script, or Just Stick It.

  A recent video circulating online depicts a real-life scene in an Air Asia aircraft where the in-flight safety announcement is presented in a, shall we say, rather refreshing manner. It’s classic off-the-cuff, everybody’s-doing-it-so-why-should-we rule-bending behaviour by a brand that’s pretty much known to not always play it by the (airline) book. The man behind […]

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Duh. What’s That About Again?

Duh. What’s That About Again?

Hey remember that beer ad? You know, the one where hot men and women sit around DRINKING BEER? Yeah, you know the one. No, not that one, the OTHER one. Oh, yeah, that one has people by the beach DRINKING BEER. OK, never mind. Strike one. Let’s try something else. Laundry detergent. Yes, for washing […]

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Say the Word.

Say the Word.

O.M.G… Guess what made the list of new words added to the Oxford English Dictionary? You’ll never guess, LOL. Let’s see, there’s sexting, which is, well, we’re pretty sure you know what that is, and if you don’t, then look it up in the dictionary because it’s there now! Weiner for the win! On to […]

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Scooting On Thin Ice?

Scooting On Thin Ice?

It was recently announced, in the venerable Wall Street Journal, no less, that the new low-fare arm of Singapore Airlines is set to begin operations in mid-2012. The new entity, called Scoot, is touted as an attempt to “defend margins that have been chipped away by other low cost carriers like Jetstar and Air […]

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