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How To Turn Water To Wine With Your Brand

How To Turn Water To Wine With Your Brand

Plants, insects, trees, fishes, mushrooms, seeds, people. The essential value of water cannot be overstated with every living creature on our blue planet is endorsing its enduring qualities for survival. With more than 70% of our planet is composed of this precious liquid and recurring rain, flood and storms, it seems that we’re finding it […]

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The Rise of Donald Trump: What Brands Can Learn

The Rise of Donald Trump: What Brands Can Learn

The results are in and Donald Trump is the 45th President of the United States of America. Many are reeling in shock and horror, with some proclaiming the end of America, as they know it, and others wondering if everything they thought they knew was a lie. Love him or hate him, there’s no denying […]

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The Times They Are A-Changing, Nobel Prize Style

The Times They Are A-Changing, Nobel Prize Style

It’s nearly a week since Bob Dylan won the Nobel Prize in Literature. He still has not responded. And writers and critics are still prophesizing with their pens, criticizing what they cannot understand. In actuality, I don’t think anyone understands what is going on. I mean, how many roads must a man walk down, before […]

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The Magic That Unfolds When Brands and Arts Fuse Together

The Magic That Unfolds When Brands and Arts Fuse Together

Arts and brands have merged into an entity of infinite wonder. Imagine the echoes of melody singing into your ears, the visual illustration painting an everlasting picture, the words that chimes gracefully into the mind, and the illuminating performances that triggers your emotions. How can a brand resist the magic that art brings? LITERACITY X […]

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Why Should Your Big Idea Be Funded? Let Your Branding Answer That!

Why Should Your Big Idea Be Funded? Let Your Branding Answer That!

“Don’t have enough funds to establish your own startup? Crowdfund it,” replied my friend while we were discussing the financial hurdles of establishing my own startup company. Arguably the fastest and easiest way to fund your startup, crowdfunding is essentially an online fundraising campaign. An interested party present their big idea on a crowdfunding website […]

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Leaders and Followers Are One And The Same

Leaders and Followers Are One And The Same

With news of Apple’s smartwatch development, Samsung saw a window of opportunity to swoop in and expectantly beat them to the punch. In comes the ‘ground-breaking’ Samsung Galaxy Gear smartwatch, in hopes to finally turn the tables and be seen as a first mover. Critics, fans and even rivals were eager to test this first-of-its-kind […]

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Surviving The Odds: Branding and the Law of The Jungle

Surviving The Odds: Branding and the Law of The Jungle

What is the law of the jungle? When Rudyard Kipling coined the phrase ‘Law of The Jungle’ in his poem “The Law of The Wolf”, he outlined a social contract that we all know too well. The expression basically means “Might makes right,” “survival of the fittest,” “dog eat dog” and “eat or be eaten”. […]

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You’ve Received One New Message.

You’ve Received One New Message.

Like most of us in the advertising and branding world, we’d like to think of ourselves as somewhat a troupe of artists – creating works of art that drip with hidden meanings and raw emotion, allowing the selected audience that we’ve handpicked ourselves to decipher our Salvador Dalí-like masterpieces. Okay, I admit, that statement is […]

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3 Ways To Get Noticed

3 Ways To Get Noticed

Let’s face it. Brands out there all want to be the next big thing. We all want to be talked about and we all want the glory that comes with it. Usually, this is executed in a way that shocks the audience by pushing the envelope, resulting in provocative ads laced with sexual connotations. But […]

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Brand It Like Superheroes

Brand It Like Superheroes

Before our favorite comic book characters came to life on a sheet of paper, the creators go through layers and layers of back-story to give each character a personality that ultimately defines them as superheroes. Take Batman for example. He isn’t your run-of-the-mill type of superhero. As the only member of the Justice League without […]

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