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There’s no such thing as a free dinner, is there?

There’s no such thing as a free dinner, is there?

In late last year Suja Juice, a relatively new player in the Super-Food market, used a clever marketing ploy when introducing a new mystery product which sold it out in a matter of hours. In the leadup to the release of their limited edition, charcoal based health drink they cleverly and very selectively shipped complementary […]

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Celebrity Ambassadors: Boon or Bane?

Celebrity Ambassadors: Boon or Bane?

As consumers, we are exposed to so many products, so many brands, so much advertising and marketing in a day that we become numb to it. Celebrity ambassadors help to sell products because the theory is that when we see a familiar face in the crowd of images blasted at us, it helps us to […]

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Awakening The Force In Your Brand

Awakening The Force In Your Brand

How many times have you come across a Star Wars cross-branding ad? If you’ve been around since the first film aired, you probably have come across thousands of them! Once again, the heroes from a long time ago, in a galaxy far far away, are returning to the big screen. It’s been 10 years since […]

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Smells Like Good Branding: Perfume Ads and The Senses.

Smells Like Good Branding: Perfume  Ads and The Senses.

Luxury perfume ads are an interesting breed. They are always slow and sultry, and often times ridiculously abstract – there are the ones with some young supermodel in a long flowy dress running up a winding staircase, or the one with the rugged A-list actor in a bespoke suit running towards a helicopter. They are […]

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Be Don Draper.

Or well, someone LIKE him. We’re talking about suave, confident individuals (men and women, we’re not sexist!) who are able to think on their feet and create extraordinary results with their powers of persuasion. Individuals who are attuned to what people want, and the best way to build a relationship with them. As a Brand […]

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Life Lessons from an Ad Man

This was just an inspirational talk that discusses issues from a unique point of view. The story about improving the train journey between London and Paris was particularly insightful, in my opinion. Throughout our lives, we need to focus more on quality over speed or convenience. When there’s life lessons to learn, I say you’ll […]

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Building Brands

I’m sitting in the office on a Saturday. It’s 5pm and I’m procrastinating. I have got to complete my week’s tasks before I rush off to catch a flight to Phuket, or else return to the office at the risk of being set aflame by angry colleagues. Anyway. I recently went to a talk where […]

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Yasmin Ahmad (July 1, 1958 – July 24, 2009)

It all happened too soon. It was only a couple of days ago, when she collapsed from a stroke that I was scowling at my friends for spreading false news that she was dead. Now, she’s really gone. She was an extraordinary person whose movies have touched me in a way unimaginable. She was a […]

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Two halves of the value fraction

By Seth Godin In a down economy, marketers fret a lot about price. We think that since times are tough, people care about price and nothing but price. Of course, people actually care more about value. They care about value more than they used to because they can’t afford to overpay, they don’t want to […]

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