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How To Turn Water To Wine With Your Brand

How To Turn Water To Wine With Your Brand

Plants, insects, trees, fishes, mushrooms, seeds, people. The essential value of water cannot be overstated with every living creature on our blue planet is endorsing its enduring qualities for survival. With more than 70% of our planet is composed of this precious liquid and recurring rain, flood and storms, it seems that we’re finding it […]

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Don’t Kill the Messenger?

Don’t Kill the Messenger?

Fame, Recognition, Notoriety — acknowledgement for actions that ripple in influence. Whether it’s famous outlaws, innovative inventors, or even your neighborhood Samaritan, reception is a craving that doesn’t fade overnight. We’re all aware of publicity and how it can do no wrong, where it is better to be talked about than to be forgotten and […]

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The Rise of the Strong Woman

The Rise of the Strong Woman

There is a quote from Mao Zedong “Women hold up half the sky” that implies men and women are equal. Yet even in 2017, women face numerous challenges that men do not- unequal pay, violence, human trafficking and sexual slavery, discrimination in academia and the workplace and under representation in politics. Consider how women are […]

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Nobody watches television anymore with the dawning of the internet

Nobody watches television anymore with the dawning of the internet

“Emails will be the end of the postal service.” “Digital cameras will be the end of film.” “Who will make phone calls with the advent of free video calls?” In the ever-expanding climate, brands and constantly looking for ways to stay relevant, working around the clock devising new ways to advertise at your doorstep without […]

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Wishing You A Happy Chinese New Year!

Wishing You A Happy Chinese New Year!

It’s that time of year again where we celebrate the turning over of one lunar year to the next by reuniting with family members, stuffing ourselves with sweets, treats and meats, setting off deafening firecrackers, fending off nosy questions from relatives while simultaneously enjoying receiving red packets from the same individuals. Perhaps to usher in […]

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Is it bad, or is it new?

Is it bad, or is it new?

Illusionists and magicians often dazzle us with the sleight of hand or averts expectations by rattling our conditioned minds. Yet even if at the back of our minds we’re well aware that there’s a science to the illusions, it is a relevant and preserved art form that still stops us in our tracks in wonder. […]

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Creating Nostalgic Connections

Creating Nostalgic Connections

If there was a word to categorise 2016, it will be nostalgia. Nostalgia has been a prominent feature in 2016. You can see it through the many reboots, revamps and revivals that has been presented. From Ghostbusters, to Westworld, to Kodak, 2016 is just filled with them. There are always places we all want to […]

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Celebrity Ambassadors: Boon or Bane?

Celebrity Ambassadors: Boon or Bane?

As consumers, we are exposed to so many products, so many brands, so much advertising and marketing in a day that we become numb to it. Celebrity ambassadors help to sell products because the theory is that when we see a familiar face in the crowd of images blasted at us, it helps us to […]

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The Outsiders That Changed The World

The Outsiders That Changed The World

There was once a story of an apple, a cloth, a bird, and a girl, that ventured into a grey area that resides somewhere within our blue world; an area where the only thing that is certain, is uncertainty. Only outsiders had dared venture into this area – the ones who dared to question, to […]

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The Magic That Unfolds When Brands and Arts Fuse Together

The Magic That Unfolds When Brands and Arts Fuse Together

Arts and brands have merged into an entity of infinite wonder. Imagine the echoes of melody singing into your ears, the visual illustration painting an everlasting picture, the words that chimes gracefully into the mind, and the illuminating performances that triggers your emotions. How can a brand resist the magic that art brings? LITERACITY X […]

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