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What Brands Should Know About Millennial Moms

What Brands Should Know About Millennial Moms

Millennials. The scourge of employers, the narcissistic, ego-centric, I-obsessed generation who refuse to move out of their parents’ houses. Yet, it is an inevitable fact of life that everyone grows up eventually, even those who spend their entire lives running from the trappings of adulthood. Thus, many millennials have now become parents. Unsurprisingly, many studies […]

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Meriahnya Hari Raya!

Meriahnya Hari Raya!

After a month of fasting came the grand celebration – Hari Raya Aidilfitri – a time for family, food and general rejoicing. As one of the major celebrations in Malaysia, it is also no surprise that it’s a time of great spending for most brands. Combine that with the fact that video is the media […]

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The Art of Branded Film

The Art of Branded Film

In today’s age it’s becoming increasingly difficult for brands to differentiate their products and services using traditional video advertising. An advert only has about two minutes on average to get its message across and although we have seen some companies do some brilliant things with the medium (the old “priceless” Mastercard commercials come to mind […]

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Does Micro-Influencer Mean Micro Influence?

Does Micro-Influencer Mean Micro Influence?

Employing celebrity brand ambassadors as a promo strategy is nothing new – famous individuals, whether actors, singers, sportspeople, models, even politicians have long been paid to lend their faces to a certain brand, endorsing its values. But times change, and there is a new type of ambassador for our technology driven new age: the micro […]

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Audience Identification: The future fast approaches

Audience Identification: The future fast approaches

Remember back when you would sit in front of the television and in the course of your regular programming be privy to a selection of advertisements, most of which would have had little or no significance to your personal life? You’d get everything from air conditioners to bath soaps to beer commercials and if you […]

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Is Artificial Truly More Intelligent?

Is Artificial Truly More Intelligent?

If you’ve ordered anything from retailers on Facebook recently, you may have noticed the speed of some message replies. Just an instant after your initial “Hello, I would / am interested / would like to buy…” you’re greeted with a friendly “Hello there! We are very interested in your order, and will get back to […]

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There’s no such thing as a free dinner, is there?

There’s no such thing as a free dinner, is there?

In late last year Suja Juice, a relatively new player in the Super-Food market, used a clever marketing ploy when introducing a new mystery product which sold it out in a matter of hours. In the leadup to the release of their limited edition, charcoal based health drink they cleverly and very selectively shipped complementary […]

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Ads That Missed The Mark

Ads That Missed The Mark

Creating a piece of advertising – whether print, film, digital campaign or the traditional mailer, is a collaborative effort that requires the perfect marriage of product, strategy, creative and the all-important consumer insight. It’s a process that has pretty much remained the same except that the consumer is now a much more slippery animal, bombarded […]

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Life imitating Ads, Ads imitating Art

Life imitating Ads, Ads imitating Art

Oscar Wilde wrote in his 1889 essay The Decay of Lying “Life imitates Art far more than Art imitates Life” in an effort to explain a phenomenon perceived by him and his contemporaries in which Art was viewed as an illuminating way to see the world. Now, in 2017, we see the occurrence of a […]

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How To Turn Water To Wine With Your Brand

How To Turn Water To Wine With Your Brand

Plants, insects, trees, fishes, mushrooms, seeds, people. The essential value of water cannot be overstated with every living creature on our blue planet is endorsing its enduring qualities for survival. With more than 70% of our planet is composed of this precious liquid and recurring rain, flood and storms, it seems that we’re finding it […]

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