The advertising and branding world isn’t always a place of pleasant harmony.
It’s fraught with melancholic rhapsodies and feral compositions.
As a Brand Manager or Brand Executive, you’ll be tuning in to these different rhythms. It could be a knee-slapping ditty one minute, and a guttural punk opera the next.
Your job is to take these disparate melodies and turn them into a well-orchestrated ensemble piece that will bring people together.
And no, you won’t have to sing for your supper.