Talking to each other while customers are waiting is not service.
Pretending not to notice when a customer’s trying to wave you down is not service.
Allowing a queue cutter to pay first is not service.
Acting all bothered and disgruntled when your faults are pointed out (and it’s clear that you’re at fault) is not service.
Asking, unsmilingly, whether a customer has a smaller note, is not service.
Saying “So what do you want me to do?” in response to a complaint is not service.
Not replying to an email because you couldn’t find the time to do it is not service.
Passing a caller around to four different departments to get information everyone should have on hand is not service.
If providing friendly, professional and quality service isn’t part of your brand make-up, then whatever you’re doing just isn’t sustainable. Because the counter-point to good service (probably the easiest way to keeping your customers coming back time and again) is a bad name.
So, how about some service?
How would your brand participate in the golden age of the geek?
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