When they said “Be a light unto the world”, I don’t think they meant “Go start a holy fire with stone shards from the Holy Sepulchre then ignite a rocket in the form of a dove connected to a cart containing pyrotechnics that would erupt into a blinding, blazing hail of cleansing flame.”
But then again, it could be that followers of the Christian faith in Florence, Italy just like a little dramatic flair to spread their message of peace and resurrection on Easter Day.
After all, there isn’t a commandment that says “Thou shalt not practice open burning on holy days”, is there?
So, what has Easter got to do with brands?
How would your brand participate in the golden age of the geek?
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