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"Burn, baby, burn!"


When they said “Be a light unto the world”, I don’t think they meant “Go start a holy fire with stone shards from the Holy Sepulchre then ignite a rocket in the form of a dove connected to a cart containing pyrotechnics that would erupt into a blinding, blazing hail of cleansing flame.”

But then again, it could be that followers of the Christian faith in Florence, Italy just like a little dramatic flair to spread their message of peace and resurrection on Easter Day.

 

After all, there isn’t a commandment that says “Thou shalt not practice open burning on holy days”, is there?

So, what has Easter got to do with brands?

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