One of the cardinal rules of branding, in our books, at least, is to never make a promise you don’t intend to keep. Or, in the case of the waning days of the year that is about to pass, don’t make resolutions you’re not ready to pour your heart and soul into.
So you could say it’s a bit of risk putting what we want to do for the coming year out in the open like this, to you, faithful reader and all those like-minded individuals who have been receiving the Bullet these past few months.
But it’s one we’re willing to take because these are things we feel passionately about and will, come rain or shine, fire or brimstone, economic recession or political upheaval, continue to pursue without fear or favour.
So here, in no particular order, are our resolutions for the year 2012.
To strive to constantly deliver great content to you every week on the dot, well, because we want to and more importantly, because you deserve it.
To support and advocate brands that practice what they preach, that favour positive action over mere passive words, and that work to make a difference in the world around them.
To inspire and empower the brands we work with to create deeper connections with their customers through relevant, engaging, thought-provoking, ground-breaking, life-changing experiences.
To help brands discover, develop and nurture their unique niches, conversations, personalities and brand languages that resonate emotionally with customers.
To relentlessly drive brands to uncover, understand and accept the truth about themselves in order to enable them to show up authentically to their audiences.
What do you think?
Are they challenging enough?
Are they measurable?
Should we be doing more?
What else do you think we should be pursuing?
Let us know; we’d be happy to hear from you.
Also, what are YOUR resolutions for your brand in the coming year?
Whatever they may be, here’s to the courage, passion and determination to make 2012 extraordinary for you and those around you.