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How’s Your Brand Spreading the Love?


Digital Valentines

Valentine’s Day may be over and done with, but there’s always residual love in the air for those who want it to last just that little bit longer.

Cupid’s arsenal has expanded over the years, even more so with the advent of ever-evolving online and mobile technology. Flowers, chocolates and expensive dinners are all well and fine, but every new generation brings with it new ways of expressing that many splendoured thing called love.

If you’re one of those who can’t get enough of that lovey-dovey stuff, then take heart (pun intended), because brands have definitely raised the romance bar this sweet, sugary season.

For example, Heineken has released a new Facebook app called “Serenade” where their fans are able to send funny, romantic and if you so choose, patently ridiculous personalised songs to potential partners to invite them on a date. This app is available in twenty languages, and is an extension of Heineken’s global campaign called “Open Your World’. With over 640 different Serenades to choose from and the ease of creating your melodious masterpiece with only four clicks, give it a go and see if it tickles your loved one’s fancy.

Another less intoxicating but equally popular beverage brand, Starbucks, is using augmented reality to spread the love. With the Cup Magic app, users can use their smart phones to scan limited edition Valentine’s Day themed cups and send a message to their loved ones. Once sent, the cup comes to life and your passion (plus hot beverage) comes to life on screen.

With all this and more, romance will never be the same. So why not get with the times and try out one of these original methods of stealing ones heart? It sure beats the yearly cliché of red roses and blue violets. Plus, with so many to choose from, you won’t have to wait till next Valentine’s to show all that pent-up love.

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