How do small brands make it in this big, fast paced world of ours? We all can’t be the Richard Branson’s and the Steve Jobs’ of our industry. Yet still, many micro-organisations succeed and big just stay stagnant or even flop.
It all comes down to attitude.
And I’m not talking about attitude like backpack brands with trashy catchphrases embroidered all over it like, ‘I’m a b*tch and loving it’, acting as a bumper sticker to showcase how much pizzazz or spunk you have.
I’m talking about genuine brand personality. I’m talking about belief that actually takes the wheel and drives the brand. I’m talking about Huck’s Cafe, the Big Group and others like it.
Jerry Greenfield of Ben & Jerry’s once said, “If it’s not fun, why do it?” and Ben Cohen also stated, “Every company has a responsibility to give back to the community.” Those two simple ideas became the driving philosophy of the Ben & Jerry’s brand and look where they are now.
It’s not just their personality that skyrocketed their brand, but their unique and authentic standpoint.
Most businesses seem to think they should keep their personal views and beliefs out of it, but customers flock to those who aren’t afraid to be who they are. With this acclaimed attitude, you radiate a distinct vibe that is not only appealing but also occasionally irresistible.
It’s all about personality with passion, because we all need to be enthusiastic about what we do, no matter what it is. And passion is something other people can feel, taste, smell and sense.
If you can show just a fraction of attitude and passion this man shows at his day job, I think your brand is going to do just fine.
What type of personality does your brand uphold?
How would your brand participate in the golden age of the geek?
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