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Brand It Like Superheroes


Before our favorite comic book characters came to life on a sheet of paper, the creators go through layers and layers of back-story to give each character a personality that ultimately defines them as superheroes.

Take Batman for example. He isn’t your run-of-the-mill type of superhero. As the only member of the Justice League without super powers, he’s trained himself to intellectual and physical perfection. His genius level intellect and high tolerance to pain makes him a considerable ally to Superman.

Spiderman’s catch phrase, “Your friendly neighborhood Spiderman” says it all. He’s a teen with normal teenage problems and his life took a big turn when his uncle was murdered in cold blood. As Peter Parker, he struggles with being bullied in high school, tries to win the girl of his dreams, works a part-time job as a photographer to help support himself and his aunt, and in between those things he jumps from one tall building to the other defending the city of New York from crime and villains. Despite these circumstances, Spiderman remains as one of the most relatable characters in the realm of comic books history.

Even Galactus, one of the fewer known characters in Marvel comics, has its own identity. Galactus’ origins may be unknown to most of us but we will always remember it for being the antagonist that almost consumed Earth in the 2007 movie, The Fantastic Four: Rise of the Silver Surfer.

Whether through victory or loss, these events are what give our heroes character, and that unique layer which makes them relatable so it parallels our everyday struggles. No two characters are ever are the same.

Okay, maybe there are.

 

Nevertheless, the many stories each of these characters have to tell is what makes them loveable and memorable. Fighting evil villains and saving people, risking their own lives for what they believe in. Making them the icons that they are today.

Every brand has its own history, beliefs, and fair share of hardship. What makes a brand stick out in a sea of copycats is the truth and sincerity behind the story. People can sniff deviants in a heartbeat.

At the end of the day, all you have to ask yourself is one thing: Is your brand fighting for what it believes in?

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