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Inclusivity Is The New Sexy

Inclusivity Is The New Sexy

Inclusivity is simply defined as a fact or policy of not excluding members of society on grounds of gender, race, class, sexuality, disability and so on. Recent times has seen a rise of inclusivity, along with political correctness. It has become unfashionable to take part in expressions that exclude, marginalize or insult groups of people, […]

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Are Millennials Truly Entitled and Picky about Their Jobs?

Are Millennials Truly Entitled and Picky about Their Jobs?

Millennials were told they should study hard and they would get good jobs instead of becoming tong sampah loh (garbage disposal men). Yet there prevails a handful of young adults who are disenfranchised about why they haven’t yet tasted the fruit from labouring as university students and gotten the jobs they think they deserve. There […]

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The Future of Branding is Debranding

The Future of Branding is Debranding

No, this is not the end of branding as we know it. Debranding doesn’t mean the complete removal of branding altogether, what it alludes to is simply the trimming of the unnecessary excess sugar and fat from the diet of the branding mechanism. In a move towards more honest and utility-based campaigning, there are those […]

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We Are All Malaysia

We Are All Malaysia

This Saturday we celebrate the unification of Malaya, Sabah and Sarawak into the Malaysia we know and love today. The upcoming Malaysia Day got us thinking – what does it mean to be Malaysian? How do we become better Malaysians and make Malaysia a better country? Are we Malaysian simply by virtue of being born Malaysian? […]

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Own Your Truth

Own Your Truth

Can the truth set you free? Here’s how Taylor Swift owned her truth to become one of the most successful superstars of our time.

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Celebrating 60 years of Malaysia through Local Brand Logos

Celebrating 60 years of Malaysia through Local Brand Logos

  Malaysia is 60 years old this week and the Jalur Gemilang flag flaps proudly in the wind. Over the years we have seen various companies and institutions grow under the national banner while their logos have found their way into the eyes and hearts of onlookers both local and foreign alike. Logo’s are able […]

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What Brands Should Know About Millennial Moms

What Brands Should Know About Millennial Moms

Millennials. The scourge of employers, the narcissistic, ego-centric, I-obsessed generation who refuse to move out of their parents’ houses. Yet, it is an inevitable fact of life that everyone grows up eventually, even those who spend their entire lives running from the trappings of adulthood. Thus, many millennials have now become parents. Unsurprisingly, many studies […]

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Logos: Capturing the Essence of Malaysia (Part 1)

Logos: Capturing the Essence of Malaysia (Part 1)

A logo speaks a thousand words and is meant to holistically encapsulate the core, essential virtues that a brand strives to achieve. It is a marking flag that holds at heart the company’s purpose and vision to be displayed proudly for onlookers to view and digest. In the fast-paced world of competitive branding, the logo […]

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Big Fish, Small Pond OR Small Fish, Big Pond?

Big Fish, Small Pond OR Small Fish, Big Pond?

Today we’re going to take a step back from our usual coverage of ad campaigns, branding trends, marketing hijinks and so on to pull some focus back to the places that create these products- advertising, marketing and branding agencies. For graduates and newcomers to the industry, there’s always the question of whether to start big […]

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The First Rule is: Don’t be Cliché

The First Rule is: Don’t be Cliché

Branding is about getting people to buy into what you are trying to sell them. To persuade them that your honey is sweeter and fresher than the next persons. You do this by using words that attract their attention. Words like “superior”, “unparalleled”, and “cutting-edge”. You might also use imagery and video that evoke particular […]

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