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Does Micro-Influencer Mean Micro Influence?

Does Micro-Influencer Mean Micro Influence?

Employing celebrity brand ambassadors as a promo strategy is nothing new – famous individuals, whether actors, singers, sportspeople, models, even politicians have long been paid to lend their faces to a certain brand, endorsing its values. But times change, and there is a new type of ambassador for our technology driven new age: the micro […]

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Audience Identification: The future fast approaches

Audience Identification: The future fast approaches

Remember back when you would sit in front of the television and in the course of your regular programming be privy to a selection of advertisements, most of which would have had little or no significance to your personal life? You’d get everything from air conditioners to bath soaps to beer commercials and if you […]

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Is Artificial Truly More Intelligent?

Is Artificial Truly More Intelligent?

If you’ve ordered anything from retailers on Facebook recently, you may have noticed the speed of some message replies. Just an instant after your initial “Hello, I would / am interested / would like to buy…” you’re greeted with a friendly “Hello there! We are very interested in your order, and will get back to […]

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There’s no such thing as a free dinner, is there?

There’s no such thing as a free dinner, is there?

In late last year Suja Juice, a relatively new player in the Super-Food market, used a clever marketing ploy when introducing a new mystery product which sold it out in a matter of hours. In the leadup to the release of their limited edition, charcoal based health drink they cleverly and very selectively shipped complementary […]

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Ads That Missed The Mark

Ads That Missed The Mark

Creating a piece of advertising – whether print, film, digital campaign or the traditional mailer, is a collaborative effort that requires the perfect marriage of product, strategy, creative and the all-important consumer insight. It’s a process that has pretty much remained the same except that the consumer is now a much more slippery animal, bombarded […]

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Life imitating Ads, Ads imitating Art

Life imitating Ads, Ads imitating Art

Oscar Wilde wrote in his 1889 essay The Decay of Lying “Life imitates Art far more than Art imitates Life” in an effort to explain a phenomenon perceived by him and his contemporaries in which Art was viewed as an illuminating way to see the world. Now, in 2017, we see the occurrence of a […]

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How Diversity At The Workplace Is Good Business

How Diversity At The Workplace Is Good Business

Google has taken over from Apple as the most valuable brand of 2017, with a monetary valuation of $109.5 billion. That comes as no surprise to those of us who find Googling as natural as eating or sleeping or breathing. It’s the first place we go when we want to know something – Google handles […]

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Brands Bouncing Back

Brands Bouncing Back

In today’s connected society, you’d be hard-pressed to find someone who does not know about United Airline’s physically brutal deplaning of a doctor off an overbooked flight. People have flocked to the doctor’s defense, united in lambasting United and swearing to boycott. We don’t know yet how bad the damage really is, but it is […]

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Does your brand have PRIDE?

Does your brand have PRIDE?

The bread and butter of advertising has been the adapting of consumer behaviours and lifestyles to stay in the game. Keeping an ear to the ground of trends, advents, and global events just to remain relevant in the age of shrinking attention spans. Brands have been known to be quite acrobatic when it comes to […]

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Loving the Classics

Loving the Classics

Sometimes there’s nothing more comforting than a familiar taste, sound, smell or look. A classic is defined as an article that has been judged over time to be of the highest quality and outstanding of its kind. In other words, classics stand the test of time. They can be re-experienced again and again and never […]

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