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Resolutions Malaysian Brands Should Make For 2018

Resolutions Malaysian Brands Should Make For 2018

It’s the New Year and companies are focused on targeting people making resolutions. Food, drink, health and lifestyle brands are capitalizing on health-driven resolutions with health-conscious campaigns. On the other hand, utility-based services are wise to target resolution-makers with better planners, task-managers and productivity apps. In the sea of brands hungry for eager resolution-making consumers, […]

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5 Ways to #SpreadPositivity This 2018

5 Ways to #SpreadPositivity This 2018

Happy New Year everyone! Are you ready to take on 2018? While some resolutions are made to be broken, one thing you can do for a healthier, more productive life is to adapt a more positive attitude. Negativity thinking doesn’t help in any way, in fact it can even shorten your lifespan, while positivity can […]

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5 Popular Cars In Malaysia And Their Drivers

Both brands and consumers have something to benefit from knowing what Malaysians think about these car brands and their stereotypical drivers. We believe you are what you drive, so here are 5 commonly seen Malaysian cars and what their usual drivers are like. Let’s jump straight to number 1 1. VELLFIRES/ALPHARDS We’re sure there’s a […]

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Have Yourself A Very Blessed Christmas

Day to day challenges make it easy for us to forget everything we have going for us. After all, it’s easy to complain and its only human to always want things to be better. But did you know that actively appreciating what we have can be beneficial for our overall happiness? Cultivating an attitude of […]

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‘Tis the Season to be Grateful

Malaysians are generally a complacent bunch, but we’re also notorious complainers. Sheila Majid our Queen of Jazz and national legend, recently came under fire for lamenting the state of our country. Expensive food, weak ringgit, high cost of living and scarce jobs are cited as evidence that our country is not in a good way. […]

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Is Your Brand Meaningful?

  As marketers, we would love to believe that everyone is as passionate about our brand as we are. After all, we live and breathe it every single day. It’s easy to get tunnel vision. That’s why a study like Meaningful Brands is important. This immense report by Havas Group studies 1500 global brands, 300,000 […]

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Make Moustaches Cool Again

Make Moustaches Cool Again

  In case you haven’t quite caught on to the annual mustache-growing social media trend, Movember isn’t just about donning a cool mustache to showcase your masculinity – it is a movement that started in Australia in 2003 to raise awareness about men’s health issues such as testicular cancer, prostate cancer, mental health and suicide […]

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Hear Me Roar!

Hear Me Roar!

It’s 2017 and recent years have proved that creating content with feminist messages can be immensely profitable. Wonder Woman was one of the wonders of the box office this year raking in over a billion dollars in the box office. With a female director and a female star and an army of female warriors, it […]

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The Sweet Lies of Milk and Honey You Consume

The Sweet Lies of Milk and Honey You Consume

A successful lie works both ways. A liar has to establish rapport, credibility and a convincing narrative to sell on the one hand – on the other, consumers indirectly choose to consume lies based on their willingness and capacity to accept/ignore available information. But what happens when select food industries are responsible for all the […]

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What Does Your Neighborhood Say About Your Brand?

What Does Your Neighborhood Say About Your Brand?

Community and individual identities are largely shaped by the neighbourhoods we grow up in. Businesses often overlook these distinct identities in their preoccupation with crafting marketing campaigns to attain the highest exposure. In attempts to gain mass appeal however, brands often fail to capture the attention of individuals from similar, but uniquely different communities in […]

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