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Hear Me Roar!

Hear Me Roar!

It’s 2017 and recent years have proved that creating content with feminist messages can be immensely profitable. Wonder Woman was one of the wonders of the box office this year raking in over a billion dollars in the box office. With a female director and a female star and an army of female warriors, it […]

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The Sweet Lies of Milk and Honey You Consume

The Sweet Lies of Milk and Honey You Consume

A successful lie works both ways. A liar has to establish rapport, credibility and a convincing narrative to sell on the one hand – on the other, consumers indirectly choose to consume lies based on their willingness and capacity to accept/ignore available information. But what happens when select food industries are responsible for all the […]

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What Does Your Neighborhood Say About Your Brand?

What Does Your Neighborhood Say About Your Brand?

Community and individual identities are largely shaped by the neighbourhoods we grow up in. Businesses often overlook these distinct identities in their preoccupation with crafting marketing campaigns to attain the highest exposure. In attempts to gain mass appeal however, brands often fail to capture the attention of individuals from similar, but uniquely different communities in […]

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Now You Can Shop Anywhere

Now You Can Shop Anywhere

It’s no great secret that the internet has profoundly changed the way we shop. Everything is now available online, in fact you would be hard pressed to find an item that is not available online.  And now with the advent of mobile, it’s possible to just drop everything and shop anytime, anywhere. While traditional shopping […]

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Standing Out In A Saturated Social Media Space

Standing Out In A Saturated Social Media Space

With thousands of brands shifting focus and investing in social media-centric marketing, it’s no surprise that the internet has become a saturated space filled with CTA’s, discounts and promotions. Youtube ads, Facebook boosted posts, and popular home-brand logos at the corner of every lifestyle/personal blog – netizens are bombarded with incessant amount of ads. Undoubtedly, […]

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Love Thy Neighbour, Shine Thy Light

Love Thy Neighbour, Shine Thy Light

Malaysia is a melting pot of different races, with its many cultures being its beauty and strength. This is something we all know, that is written in our history books, that we’ve been told often enough as to become propaganda almost. Yet consider how we are represented in the media. Our ads may come in […]

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The Shifting Behaviours of Digital Natives – What This Means for Your Brand

The Shifting Behaviours of Digital Natives – What This Means for Your Brand

  Young adults between the ages of 18 and 34 (more popularly known as millennials) are seen to be shopping online more than ever today. While this may not be surprising (or new) news, it’s important for businesses to pay closer attention to how the consumer behaviours of digital natives are driving new demands, affecting […]

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Inclusivity Is The New Sexy

Inclusivity Is The New Sexy

Inclusivity is simply defined as a fact or policy of not excluding members of society on grounds of gender, race, class, sexuality, disability and so on. Recent times has seen a rise of inclusivity, along with political correctness. It has become unfashionable to take part in expressions that exclude, marginalize or insult groups of people, […]

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Are Millennials Truly Entitled and Picky about Their Jobs?

Are Millennials Truly Entitled and Picky about Their Jobs?

Millennials were told they should study hard and they would get good jobs instead of becoming tong sampah loh (garbage disposal men). Yet there prevails a handful of young adults who are disenfranchised about why they haven’t yet tasted the fruit from labouring as university students and gotten the jobs they think they deserve. There […]

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The Future of Branding is Debranding

The Future of Branding is Debranding

No, this is not the end of branding as we know it. Debranding doesn’t mean the complete removal of branding altogether, what it alludes to is simply the trimming of the unnecessary excess sugar and fat from the diet of the branding mechanism. In a move towards more honest and utility-based campaigning, there are those […]

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