Invent

ganforhire branding blog

Slider by IWEBIX

Selamat Hari Rayamoji!

Selamat Hari Rayamoji!

After a month of fasting comes the grand celebration – Hari Raya Aidilfitri is just around the corner, and is a time for family, food, fun and fireworks. As one of the major celebrations in Malaysia, it is also no surprise that it’s a time of great spending for most brands, many who lavish huge […]

Read more...


The Art of Branded Film

The Art of Branded Film

In today’s age it’s becoming increasingly difficult for brands to differentiate their products and services using traditional video advertising. An advert only has about two minutes on average to get its message across and although we have seen some companies do some brilliant things with the medium (the old “priceless” Mastercard commercials come to mind […]

Read more...


Does Micro-Influencer Mean Micro Influence?

Does Micro-Influencer Mean Micro Influence?

Employing celebrity brand ambassadors as a promo strategy is nothing new – famous individuals, whether actors, singers, sportspeople, models, even politicians have long been paid to lend their faces to a certain brand, endorsing its values. But times change, and there is a new type of ambassador for our technology driven new age: the micro […]

Read more...


Audience Identification: The future fast approaches

Audience Identification: The future fast approaches

Remember back when you would sit in front of the television and in the course of your regular programming be privy to a selection of advertisements, most of which would have had little or no significance to your personal life? You’d get everything from air conditioners to bath soaps to beer commercials and if you […]

Read more...


Is Artificial Truly More Intelligent?

Is Artificial Truly More Intelligent?

If you’ve ordered anything from retailers on Facebook recently, you may have noticed the speed of some message replies. Just an instant after your initial “Hello, I would / am interested / would like to buy…” you’re greeted with a friendly “Hello there! We are very interested in your order, and will get back to […]

Read more...


There’s no such thing as a free dinner, is there?

There’s no such thing as a free dinner, is there?

In late last year Suja Juice, a relatively new player in the Super-Food market, used a clever marketing ploy when introducing a new mystery product which sold it out in a matter of hours. In the leadup to the release of their limited edition, charcoal based health drink they cleverly and very selectively shipped complementary […]

Read more...


Ads That Missed The Mark

Ads That Missed The Mark

Creating a piece of advertising – whether print, film, digital campaign or the traditional mailer, is a collaborative effort that requires the perfect marriage of product, strategy, creative and the all-important consumer insight. It’s a process that has pretty much remained the same except that the consumer is now a much more slippery animal, bombarded […]

Read more...


Life imitating Ads, Ads imitating Art

Life imitating Ads, Ads imitating Art

Oscar Wilde wrote in his 1889 essay The Decay of Lying “Life imitates Art far more than Art imitates Life” in an effort to explain a phenomenon perceived by him and his contemporaries in which Art was viewed as an illuminating way to see the world. Now, in 2017, we see the occurrence of a […]

Read more...


How Diversity At The Workplace Is Good Business

How Diversity At The Workplace Is Good Business

Google has taken over from Apple as the most valuable brand of 2017, with a monetary valuation of $109.5 billion. That comes as no surprise to those of us who find Googling as natural as eating or sleeping or breathing. It’s the first place we go when we want to know something – Google handles […]

Read more...


Brands Bouncing Back

Brands Bouncing Back

In today’s connected society, you’d be hard-pressed to find someone who does not know about United Airline’s physically brutal deplaning of a doctor off an overbooked flight. People have flocked to the doctor’s defense, united in lambasting United and swearing to boycott. We don’t know yet how bad the damage really is, but it is […]

Read more...

Let's Chat
Contact us

You can reach us in many ways. Just dial or email us.

  • user_whiteNo 12, Jalan Abdullah, Bangsar
    59000 Kuala Lumpur, Malaysia
  • speech_whiteTel.: +603 2283 2688
  • speech_whiteFax: +603 2283 4740
  • mail_whiteEmail: petergan@gan4hire.com
  • speech_whiteSkype: petergan4hire

Visit also our social profiles:

Scroll to top