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Branding Lessons From A Malaysian Sensation

Branding Lessons From A Malaysian Sensation

Likes, shares, engagement, talkability, followers, micro influencers – these are buzzwords for a new generation where everyone and their mothers are looking for ways to improve their social cred. It is every brand’s dream to create content that will go viral. But with brands spending more money and effort every year on their social strategies, […]

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Don’t Kill the Messenger?

Don’t Kill the Messenger?

Fame, Recognition, Notoriety — acknowledgement for actions that ripple in influence. Whether it’s famous outlaws, innovative inventors, or even your neighborhood Samaritan, reception is a craving that doesn’t fade overnight. We’re all aware of publicity and how it can do no wrong, where it is better to be talked about than to be forgotten and […]

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The Rise of the Strong Woman

The Rise of the Strong Woman

There is a quote from Mao Zedong “Women hold up half the sky” that implies men and women are equal. Yet even in 2017, women face numerous challenges that men do not- unequal pay, violence, human trafficking and sexual slavery, discrimination in academia and the workplace and under representation in politics. Consider how women are […]

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The Artisanal Revolution

The Artisanal Revolution

Do you question the outrageous prices on selected everyday products? Wondering why some services soar in cost from others? Whether you’re being duped or taken for a ride on a pancake that charges a day’s worth of meals? We don’t blame you — from bound notebooks to bowls of noodles, our goal as consumers is […]

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What’s Happening In Digital for 2017?

What’s Happening In Digital for 2017?

Nowadays running out of battery in our smartphones is a bigger crisis than running out of fuel in our cars. Most of us probably can’t imagine life in the analogue era where we didn’t spend every waking moment connected in one way or another. Imagine trying out a new, trendy restaurant and not being able […]

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The Scene of Supremacy

The Scene of Supremacy

At the Paris Fashion Week in January, Louis Vuitton debuted their latest collection for the season—a collaboration with the skateboard clothing brand, Supreme. The buzz isn’t on the products ranging from keychains and wallets to denim baseball shirts, leather goods, and even a designer clothing trunk that comprises the collection. But rather the collaboration between […]

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When Doing Good is Sexy

When Doing Good is Sexy

We live in an interesting age – some might say it is a more enlightened one. With greater exposure to information come deeper understanding and more empathy. With the World Wide Web and social media, something that happens thousands of kilometers away can feel as immediate as something that happens right at our doorstep. As […]

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Nobody watches television anymore with the dawning of the internet

Nobody watches television anymore with the dawning of the internet

“Emails will be the end of the postal service.” “Digital cameras will be the end of film.” “Who will make phone calls with the advent of free video calls?” In the ever-expanding climate, brands and constantly looking for ways to stay relevant, working around the clock devising new ways to advertise at your doorstep without […]

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Wishing You A Happy Chinese New Year!

Wishing You A Happy Chinese New Year!

It’s that time of year again where we celebrate the turning over of one lunar year to the next by reuniting with family members, stuffing ourselves with sweets, treats and meats, setting off deafening firecrackers, fending off nosy questions from relatives while simultaneously enjoying receiving red packets from the same individuals. Perhaps to usher in […]

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Is it bad, or is it new?

Is it bad, or is it new?

Illusionists and magicians often dazzle us with the sleight of hand or averts expectations by rattling our conditioned minds. Yet even if at the back of our minds we’re well aware that there’s a science to the illusions, it is a relevant and preserved art form that still stops us in our tracks in wonder. […]

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