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‘Tis the Season to be Grateful

Malaysians are generally a complacent bunch, but we’re also notorious complainers. Sheila Majid our Queen of Jazz and national legend, recently came under fire for lamenting the state of our country. Expensive food, weak ringgit, high cost of living and scarce jobs are cited as evidence that our country is not in a good way. […]

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Is Your Brand Meaningful?

  As marketers, we would love to believe that everyone is as passionate about our brand as we are. After all, we live and breathe it every single day. It’s easy to get tunnel vision. That’s why a study like Meaningful Brands is important. This immense report by Havas Group studies 1500 global brands, 300,000 […]

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Make Moustaches Cool Again

Make Moustaches Cool Again

  In case you haven’t quite caught on to the annual mustache-growing social media trend, Movember isn’t just about donning a cool mustache to showcase your masculinity – it is a movement that started in Australia in 2003 to raise awareness about men’s health issues such as testicular cancer, prostate cancer, mental health and suicide […]

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Hear Me Roar!

Hear Me Roar!

It’s 2017 and recent years have proved that creating content with feminist messages can be immensely profitable. Wonder Woman was one of the wonders of the box office this year raking in over a billion dollars in the box office. With a female director and a female star and an army of female warriors, it […]

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The Sweet Lies of Milk and Honey You Consume

The Sweet Lies of Milk and Honey You Consume

A successful lie works both ways. A liar has to establish rapport, credibility and a convincing narrative to sell on the one hand – on the other, consumers indirectly choose to consume lies based on their willingness and capacity to accept/ignore available information. But what happens when select food industries are responsible for all the […]

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What Does Your Neighborhood Say About Your Brand?

What Does Your Neighborhood Say About Your Brand?

Community and individual identities are largely shaped by the neighbourhoods we grow up in. Businesses often overlook these distinct identities in their preoccupation with crafting marketing campaigns to attain the highest exposure. In attempts to gain mass appeal however, brands often fail to capture the attention of individuals from similar, but uniquely different communities in […]

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Now You Can Shop Anywhere

Now You Can Shop Anywhere

It’s no great secret that the internet has profoundly changed the way we shop. Everything is now available online, in fact you would be hard pressed to find an item that is not available online.  And now with the advent of mobile, it’s possible to just drop everything and shop anytime, anywhere. While traditional shopping […]

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Standing Out In A Saturated Social Media Space

Standing Out In A Saturated Social Media Space

With thousands of brands shifting focus and investing in social media-centric marketing, it’s no surprise that the internet has become a saturated space filled with CTA’s, discounts and promotions. Youtube ads, Facebook boosted posts, and popular home-brand logos at the corner of every lifestyle/personal blog – netizens are bombarded with incessant amount of ads. Undoubtedly, […]

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Love Thy Neighbour, Shine Thy Light

Love Thy Neighbour, Shine Thy Light

Malaysia is a melting pot of different races, with its many cultures being its beauty and strength. This is something we all know, that is written in our history books, that we’ve been told often enough as to become propaganda almost. Yet consider how we are represented in the media. Our ads may come in […]

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The Shifting Behaviours of Digital Natives – What This Means for Your Brand

The Shifting Behaviours of Digital Natives – What This Means for Your Brand

  Young adults between the ages of 18 and 34 (more popularly known as millennials) are seen to be shopping online more than ever today. While this may not be surprising (or new) news, it’s important for businesses to pay closer attention to how the consumer behaviours of digital natives are driving new demands, affecting […]

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