Branding Blog

Baby Bum Toaster

So, the latest controversy to hit the advertising scene?

Aplika’s anti-rash cream, otherwise known as “that Baby Bum Toaster ad.”

The message “when baby skin is burning” is cheekily conveyed through the visual, and quite a number of people DO get the joke.

So what’s the big deal?

That it’s so wrong to wedge a piece of toast in between a baby’s buttocks? That he looks like he’s pooping toast? Or that it’s just-so-wrong?

My thoughts?

Blunt and bold meets baby, finally! If people can laugh at videos of babies swearing on YouTube – why not this?

Controversy might just favour Aplika here.

What do you think?

  • Peter Gan

    Babies are the universal reference for cute and adorable for humankind. This I'm sure you all know for all the very obvious reasons. Be that as it may, any controversy around babies will definitely be heatedly debated and I'm glad that is so because it is time people stop talking about it and start doing something about it. How about starting with the horrific cases of baby dumping? Or baby safety in cars?
    Aren't we glad we are in a position to do something?

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