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So, the latest controversy to hit the advertising scene?

Aplika’s anti-rash cream, otherwise known as “that Baby Bum Toaster ad.”

The message “when baby skin is burning” is cheekily conveyed through the visual, and quite a number of people DO get the joke.

So what’s the big deal?

That it’s so wrong to wedge a piece of toast in between a baby’s buttocks? That he looks like he’s pooping toast? Or that it’s just-so-wrong?

My thoughts?

Blunt and bold meets baby, finally! If people can laugh at videos of babies swearing on YouTube – why not this?

Controversy might just favour Aplika here.

What do you think?

How would your brand participate in the golden age of the geek?

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