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Let’s begin by patting ourselves on the back for surviving the end of the world and embrace this new post-apocalyptic era that we currently exist in with a season’s message of ‘letting go of our limiting beliefs to achieve to greater heights’.
Beliefs that weigh us down. Beliefs that turn us negative. Beliefs that make us too critical. And who better to learn about letting go, than an airborne, jolly, plump man who spreads and delivers great highs all over the world!
But how did this great iconic figure come to be?
Well you can thank Northern Europe for this, where their winters are cold, dark and depressing. The worst point of this season is the Solstice where the sun only shows up a few weak hours in a day, if any at all.
These sun deprived people invented magical characters that brought gifts and celebration to lighten the mood during these, quite literally, dark times. The Santa that we know and love today came together as some freakish Frankenstein hybrid of all these tales and traditions.
#1 Saint Nick from the Netherlands
Also called Sinterklaas in Dutch, he is thin and he is stern but he does still bring presents to children in early December. He dresses like a bishop, using mainly red and white, carries a staph and rides a horse called Amerigo where children are actually encouraged to leave out a carrot for the horse, and not cookies for the man.
#2 Father Christmas from England
Father Christmas is a big, jolly Pagan who dresses in green and wears a holly reef on his head. Traditionally he is less concerned with children and gifts than he is with food, wine and celebration, and is perhaps best known for being one of the three spirits of Chritsmas who terrorises Scrooge.
#3 Santa from Nordic Countries
This Santa does land on your roof and fill your stockings with toys, but however is actually an elf rather than a fat bearded man. He’s small and drives a miniature sleigh with tiny reindeer, which actually makes a lot more sense for someone who’s job description includes fitting down chimneys.
When European colonies began to congregate in America, all these characters merged together. This explains why the U.S. version has so many names like Santa Claus (Sinterklaas), St. Nick, Father Christmas and Kris Kringle. It was also in the states where he gained an elf workforce and a wife.
With the help of Coca-Cola, they branded this image of him as the one true Santa in the minds of millions and helped spread him around the world to many cultures with no traditions of winter gift givers.
From modest beginnings of being just another character in a winters tale to full global domination, there is no better success story than Santa Claus himself; soaring out of the box, onto greater heights. He is his own brand and boy do we know it.
On that score, we here at Ganforhire would like to wish you all a very Merry Christmas and a Happy New Year.
How would your brand participate in the golden age of the geek?
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