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How Diversity At The Workplace Is Good Business

How Diversity At The Workplace Is Good Business

Google has taken over from Apple as the most valuable brand of 2017, with a monetary valuation of $109.5 billion. That comes as no surprise to those of us who find Googling as natural as eating or sleeping or breathing. It’s the first place we go when we want to know something – Google handles […]

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Brands Bouncing Back

Brands Bouncing Back

In today’s connected society, you’d be hard-pressed to find someone who does not know about United Airline’s physically brutal deplaning of a doctor off an overbooked flight. People have flocked to the doctor’s defense, united in lambasting United and swearing to boycott. We don’t know yet how bad the damage really is, but it is […]

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Does your brand have PRIDE?

Does your brand have PRIDE?

The bread and butter of advertising has been the adapting of consumer behaviours and lifestyles to stay in the game. Keeping an ear to the ground of trends, advents, and global events just to remain relevant in the age of shrinking attention spans. Brands have been known to be quite acrobatic when it comes to […]

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Loving the Classics

Loving the Classics

Sometimes there’s nothing more comforting than a familiar taste, sound, smell or look. A classic is defined as an article that has been judged over time to be of the highest quality and outstanding of its kind. In other words, classics stand the test of time. They can be re-experienced again and again and never […]

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