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How Diversity At The Workplace Is Good Business

How Diversity At The Workplace Is Good Business

Google has taken over from Apple as the most valuable brand of 2017, with a monetary valuation of $109.5 billion. That comes as no surprise to those of us who find Googling as natural as eating or sleeping or breathing. It’s the first place we go when we want to know something – Google handles […]

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Brands Bouncing Back

Brands Bouncing Back

In today’s connected society, you’d be hard-pressed to find someone who does not know about United Airline’s physically brutal deplaning of a doctor off an overbooked flight. People have flocked to the doctor’s defense, united in lambasting United and swearing to boycott. We don’t know yet how bad the damage really is, but it is […]

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Does your brand have PRIDE?

Does your brand have PRIDE?

The bread and butter of advertising has been the adapting of consumer behaviours and lifestyles to stay in the game. Keeping an ear to the ground of trends, advents, and global events just to remain relevant in the age of shrinking attention spans. Brands have been known to be quite acrobatic when it comes to […]

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Loving the Classics

Loving the Classics

Sometimes there’s nothing more comforting than a familiar taste, sound, smell or look. A classic is defined as an article that has been judged over time to be of the highest quality and outstanding of its kind. In other words, classics stand the test of time. They can be re-experienced again and again and never […]

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How To Turn Water To Wine With Your Brand

How To Turn Water To Wine With Your Brand

Plants, insects, trees, fishes, mushrooms, seeds, people. The essential value of water cannot be overstated with every living creature on our blue planet is endorsing its enduring qualities for survival. With more than 70% of our planet is composed of this precious liquid and recurring rain, flood and storms, it seems that we’re finding it […]

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Branding Lessons From A Malaysian Sensation

Branding Lessons From A Malaysian Sensation

Likes, shares, engagement, talkability, followers, micro influencers – these are buzzwords for a new generation where everyone and their mothers are looking for ways to improve their social cred. It is every brand’s dream to create content that will go viral. But with brands spending more money and effort every year on their social strategies, […]

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Don’t Kill the Messenger?

Don’t Kill the Messenger?

Fame, Recognition, Notoriety — acknowledgement for actions that ripple in influence. Whether it’s famous outlaws, innovative inventors, or even your neighborhood Samaritan, reception is a craving that doesn’t fade overnight. We’re all aware of publicity and how it can do no wrong, where it is better to be talked about than to be forgotten and […]

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The Rise of the Strong Woman

The Rise of the Strong Woman

There is a quote from Mao Zedong “Women hold up half the sky” that implies men and women are equal. Yet even in 2017, women face numerous challenges that men do not- unequal pay, violence, human trafficking and sexual slavery, discrimination in academia and the workplace and under representation in politics. Consider how women are […]

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The Artisanal Revolution

The Artisanal Revolution

Do you question the outrageous prices on selected everyday products? Wondering why some services soar in cost from others? Whether you’re being duped or taken for a ride on a pancake that charges a day’s worth of meals? We don’t blame you — from bound notebooks to bowls of noodles, our goal as consumers is […]

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What’s Happening In Digital for 2017?

What’s Happening In Digital for 2017?

Nowadays running out of battery in our smartphones is a bigger crisis than running out of fuel in our cars. Most of us probably can’t imagine life in the analogue era where we didn’t spend every waking moment connected in one way or another. Imagine trying out a new, trendy restaurant and not being able […]

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