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Creating Nostalgic Connections

Creating Nostalgic Connections

If there was a word to categorise 2016, it will be nostalgia. Nostalgia has been a prominent feature in 2016. You can see it through the many reboots, revamps and revivals that has been presented. From Ghostbusters, to Westworld, to Kodak, 2016 is just filled with them. There are always places we all want to […]

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What Does Christmas Mean To You?

What Does Christmas Mean To You?

Whether you’re a devotee looking forward to celebrating the birth of Jesus Christ or simply yearning for some time off, Christmas is significant in that it marks the ending of a year, a precursor to the grand turning of calendar pages to a brand new year. It’s hard not to be at least slightly infected […]

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Your Data, Your Story

Your Data, Your Story

Remember those presentations, where facts and numbers fill the slides, as you nearly dozed off after seeing everyone around you yawning with mouths wide open? Because of such instances data has been commonly known as boring. However, data is only as boring as the way it’s being presented. For many years data has served as […]

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Why Scarcity Should Be Part of Your Strategy

Why Scarcity Should Be Part of Your Strategy

It’s a fact of life that people are most attracted to things that are exclusive and hard to come by. The perception is that things that are hard to obtain are somehow better in quality than those that are readily available. It’s the kiasu phenomenon. Kiasu is a colloquial Hokkien word that means a fear […]

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