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Brands That Shine A Light On People’s Lives

Brands That Shine A Light On People’s Lives

Deepavali, also known as the Festival of Lights celebrates the victory of good over evil, light over darkness, knowledge over ignorance and hope over despair. So perhaps it is a fitting season to check out some brands that are doing some good themselves. Like Maxis this year with their Deepavali campaign Light A Life, which […]

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The Times They Are A-Changing, Nobel Prize Style

The Times They Are A-Changing, Nobel Prize Style

It’s nearly a week since Bob Dylan won the Nobel Prize in Literature. He still has not responded. And writers and critics are still prophesizing with their pens, criticizing what they cannot understand. In actuality, I don’t think anyone understands what is going on. I mean, how many roads must a man walk down, before […]

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The Day of Your Brand

The Day of Your Brand

We are man of structure. One can be as nonchalant as they proclaim to be, but a certain structure is still required – a routine to keep us going, from fading into the depths of unproductivity and the stagnation from progressing towards the goals we have set for ourselves. But as much as we are […]

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Celebrity Ambassadors: Boon or Bane?

Celebrity Ambassadors: Boon or Bane?

As consumers, we are exposed to so many products, so many brands, so much advertising and marketing in a day that we become numb to it. Celebrity ambassadors help to sell products because the theory is that when we see a familiar face in the crowd of images blasted at us, it helps us to […]

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