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Crowdsourcing: By the Masses, For the Masses

Crowdsourcing: By the Masses, For the Masses

So, Brexit just happened. Whatever consequences may come is another story. But it happened and things will never be the same again. However, since this is a business article, and not a political piece, let’s talk about companies putting their future in the hands of the crowd. Crowdsourcing is the process of getting services, ideas, […]

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A – Z: From Amateur to Zlatan

A – Z: From Amateur to Zlatan

Throughout the years, he has been known as many things. Magician, legend, king, genius… but what is he really? Well, he is Zlatan Ibrahimovic, so he is all of the above. Zlatan Ibrahimovic grew up in a tough multi-ethnic district in Rosengård, Sweden, with his Bosnian father and Croatian mother. He is a football player […]

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5 Ways Brands Are Making Hari Raya More Raya-Er.

5 Ways Brands Are Making Hari Raya More Raya-Er.

It’s the second week of Ramadhan and Raya is just around the corner. For Muslims around the world, it’s the holiest month of the year. A time for fasting and reflecting on the Almighty’s providence, where sins are forgiven and relationships are reconciled. How can brands make the most of Raya? Here are a few […]

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EURO 2016: Brands that inspire the passion of football

EURO 2016: Brands that inspire the passion of football

The screens are set, the Astro has been checked, and the mamaks and pubs are ready for your 30 days of football sessions. The UEFA European Championship is arriving this weekend. Players and their fans from around the world are raring to go. This year, the event has become more interesting. With 24 teams qualifying, […]

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One Catches Your Eyes; The Other Grabs You By The Throat. Which Do You Prefer?

One Catches Your Eyes; The Other Grabs You By The Throat. Which Do You Prefer?

Marketing has fundamentally changed since the advent of the Internet. According to Seth Godin, “The Internet is the first medium invented in 100 years that wasn’t invented to make advertisers happy.” The ways we consume media has changed as we’re growing to use social media platforms more than TV and newspapers. This week, we’re looking […]

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