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6 Reasons why IKEA’s “Get Cheras to IKEA Cheras” ad will restore your faith in Malaysian advertising. Number 4 will blow your mind.

6 Reasons why IKEA’s “Get Cheras to IKEA Cheras” ad will restore your faith in Malaysian advertising. Number 4 will blow your mind.

The title is as ridiculous as to how successful IKEA’s launch in Cheras was. For those of you who don’t know about it, last Thursday IKEA announced the biggest housewarming party Malaysia ever had – or so they claimed. And everyone was invited! IKEA broke the household rules of advertising. And for Malaysian advertising, they […]

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Fishy Tales: The Rise Of Salmon Sushi

Fishy Tales: The Rise Of Salmon Sushi

When I mention sushi, what do you think of? I’m sure it’s the same for everyone: A thick juicy slice of dazzling orange salmon perched on a pure white bed of sugared rice.  But you’d be surprised that this wasn’t always the case. Salmon only swam its way onto the sushi menu in 1995 by […]

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Trending Now: Personalised Branding

Trending Now: Personalised Branding

We live in a marketing saturated world, where each brand wanting to stand out from the crowd, if not catapulting to the top, and ultimately being able to influence consumer purchasing decisions. The concept of branding made its mark during the Industrial Revolution and it has since changed with the times, more so in the […]

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Awakening The Force In Your Brand

Awakening The Force In Your Brand

How many times have you come across a Star Wars cross-branding ad? If you’ve been around since the first film aired, you probably have come across thousands of them! Once again, the heroes from a long time ago, in a galaxy far far away, are returning to the big screen. It’s been 10 years since […]

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