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Trick Or Treating You To Our Fave Halloween Ads

Trick Or Treating You To Our Fave Halloween Ads

All Hallows’ Eve, a day where ghouls and ghosts are believed to roam free in the land of the living, is just around the corner. In reality, Halloween has become a wonderful excuse for all of us to host the greatest costume parties you will ever witness. Like every other festivity, it is also a […]

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Renaming Malaysian Landmarks With Your Brand

Renaming Malaysian Landmarks With Your Brand

Two LRT and one monorail train stations in KL were recently rebranded under the Prasarana Malaysia Bhd’s Station Naming Rights Programme in hopes of increasing its revenue without raising the price of train fares. Bangsar LRT station is now known as Bank Rakyat-Bangsar, Universiti LRT station as KL Gateway-Universiti and Bukit Bintang monorail station as […]

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6 Sonic Branding Sounds You Just Can’t Miss

6 Sonic Branding Sounds You Just Can’t Miss

Writer’s disclaimer: First and foremost, I would like to apologize for the sensationalised headline. Although I loathe it with every beat of my fragile heart, the very forces of clickbaiters has forced my hand. Now back to the matter at hand. Plato once said, “Music gives soul to the universe, wings to the imagination, and […]

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Destination Branding From Scratch

Destination Branding From Scratch

We’ve all sung the songs – Malaysia Truly Asia! – Or we’ve all dreamt about dancing in Incredible India – or taking a nice long drive through Pure New Zealand.  But we’ve never really taken the time to visit (pun totally intended) this concept of destination branding. Destination Branding or Place Branding is the process […]

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