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Would you D.I.E. for your brand?

Would you D.I.E. for your brand?

Where do you look for ideas when it comes to naming something? People name their pet Bacon out of the food they love, their child Bella out of the Twilight movie character they admire and their product with the “i” prefix such as i-Condo out of the trend set by Apple gadgets. The latest brand […]

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Blending Brands into Festivities

Blending Brands into Festivities

As the mooncake festival slowly approaches, we see a sudden influx of mooncakes appearing all around us. Through that, we’ve noticed that each festivity has a particular dish (some even more) associated to it. As of such, we wondered… are there any brands that has latched on to festivities to promote themselves further? Of course […]

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Malaysia Day and The Power of Unity

Malaysia Day and The Power of Unity

Our forefathers, a humble group of individuals, realised early that true strength was found in cooperation – in the act of combining efforts towards a common goal. This realisation led to the formation of what we now know, and hold dear, as the union of Malaysia. The nature of our union means that Malaysia is, […]

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Rebranding: When & Why?

Rebranding: When & Why?

You’re running a business with a notable brand in the market and it’s been going well. However, there will come a time when rebranding is essential whether it’s to keep up with the times or your business is simply growing. This is to develop a new business identity in the minds of target consumers, stakeholders […]

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The Hashtag Phenomenon

The Hashtag Phenomenon

Remember when # was merely a “hash symbol”, and it was most notably seen on your phones and used as a battleground for x’s and o’s (tic-tac-toe)? Well those days are long gone. Now it is known as the ever-popular “hashtag.” It was first coined by Stowe Boyd in 2007, and has become a phenomenon […]

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