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Made For The Masses Or Me?

Made For The Masses Or Me?

Personalisation. All of us love our good ol’ Char Kuey Teow, but let’s admit that some of us prefer it less spicy with no bean sprouts or with more cockles and prawns. The list goes on for whatever that suits our fancy. We love things that are made according to our needs and preferences simply […]

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Man VS Mascot: The Ultimate Battle

Man VS Mascot: The Ultimate Battle

Who would win in a fight between a gecko and an A-List Celebrity? In the real world, the celebrity would be having a feast (as far as feasting on geckos can go)! However, in the branding world, the gecko could easily usurp the reign of the mighty star. Mascots have been a marketing tool for […]

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In the name of Syukur

In the name of Syukur

We owe you an apology, oh Syukur. We took you for granted. We treated you like a fool. We thought you were meaningless; that you were cold, that you had no soul; coming to us only when you please. But then we realised, it was all us. We were the cold hearted fools who never […]

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Smells Like Good Branding: Perfume Ads and The Senses.

Smells Like Good Branding: Perfume  Ads and The Senses.

Luxury perfume ads are an interesting breed. They are always slow and sultry, and often times ridiculously abstract – there are the ones with some young supermodel in a long flowy dress running up a winding staircase, or the one with the rugged A-list actor in a bespoke suit running towards a helicopter. They are […]

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Achievement Unlocked, Boat Noodle Style

Achievement Unlocked, Boat Noodle Style

If you’re a slurp fan, or know what it means to be one, you are very familiar with the Boat Noodle restaurants that have invaded certain hotspots in Malaysia. There are scarcely any Boat Noodle adverts around, yet you will hear about it through the grapevine, or even come across it in your social networks. […]

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