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Honey… I Shrunk The Brands

Honey… I Shrunk The Brands

If you commute within the Kuala Lumpur city centre, then you should be familiar with Brickfields Asia College and their ads plastered around town. From cinemas to LRT stations, BAC has a solid brand presence around the Klang Valley. Recently, we noticed that they have changed their positioning/tagline from the lengthy “The Fastest and Smartest […]

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Fathers and Fasting

Fathers and Fasting

The holy month of Ramadhan begins today, the same week we celebrate the noble profession of fatherhood; this coincidence is both apt and exciting for a few reasons. The Muslim month of Ramadhan marks the beginning of the fasting month where Muslims from all around the world do their best to fast from food, drink […]

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Your Unique Brand of Comedy

Your Unique Brand of Comedy

“Laugh, and the whole world laughs with you” – Ella Wheeler Wilcox Comedy is something quite hard to pin down. It’s subjective as well as abstract, yet all of us understand it along with all its sub-brands of humour. It’s a tough cookie to crack, so that’s why when a brand does it right – […]

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Who You Calling An Idiom?: Branding Lessons From Your Favourite Phrases

Who You Calling An Idiom?: Branding Lessons From Your Favourite Phrases

A penny for your thought? Or will it cost me an arm and a leg? Whatever it is, I’m a person who is ever ready to discuss words at the drop of a hat! OK, I’ll stop beating around the bush and tell you now that this week’s bullet is all about idioms. Idioms are […]

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