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Of Pandas and Marketing

Of Pandas and Marketing

Pandas! Pandas everywhere! All 1,600 of them, travelling through Malaysia, bringing attention to the bear’s plight and the art of creative conservation, courtesy of World Wildlife Fund (WWF). Its impact has been nothing short of pandemic (I had to refrain from being punny). All papier-mâché pandas have been sold at RM150 a pop, with proceeds […]

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5 Questions To Ask When Searching For The Right Agency

5 Questions To Ask When Searching For The Right Agency

So you’ve set out to find a branding/advertising agency to help you communicate your story that you’ve been dying to tell. This alone is usually a major decision to make but with so many agencies out there, how do you make the right choice? From boutique agencies, to multi-national corporations, each outfit has something special […]

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Does Your Brand Have What It Takes to Ride the Meme Wave?

Does Your Brand Have What It Takes to Ride the Meme Wave?

The Internet today is a culmination of cultural phenomena that our society experiences in today’s digital age; and out of the many, one in particular sticks out like a sore thumb – memes. If you don’t already know, memes are basically viral trending photos, animations, videos or behaviors that are individually adapted to reflect the […]

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Everything You Think You Know About Men & Women Is Invalid

Everything You Think You Know About Men & Women Is Invalid

When filling out those time consuming feedback forms at restaurants that want to know how to ‘serve you better’ or even online surveys that require a whole page inquiring about your age, race and sex – the level of annoyance I feel build up inside me is a clear indication that individualism and identity has […]

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