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Top 3 Iconic Logos That Don’t Belong To Any Brands

Top 3 Iconic Logos That Don’t Belong To Any Brands

If you are reading this, then like us, you are probably bombarded with logos and icons every single day of your life. Some of these images are instantly recognizable while others are a little more ambiguous. The recognizable ones, like your swooshes and half-finished apples, have become ingrained in our psyche only because millions of […]

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An Enlightened Deepavali

An Enlightened Deepavali

Light versus darkness. Truth versus deceit. Good versus evil. Enlightenment versus ignorance. Some battles are worth fighting for, no matter how hard it may be. As long as we believe in the cause we stand for, we have the highest chance of making an impact. This Deepavali, we embody the spirit of heroes who have […]

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12 Brilliant Six Second Stories

12 Brilliant Six Second Stories

Have you ever heard of the elevator pitch? The term comes from a hypothetical scenario of accidentally meeting someone extremely important in an elevator. By being trapped in this box together only momentarily, how would you pitch an idea to them in an interesting yet brief manner – adding value to what you say, hoping […]

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Naming Strategies: Science Or Horseplay?

Naming Strategies: Science Or Horseplay?

“What’s in a name? That which we call a rose By any other name would smell as sweet.” Shakespeare makes a strong case for naming strategies as he propounds the idea of Juliet’s inherent beauty despite her cursed last name. And there is a lot to learn from this thought experiment proposed by Big Will […]

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The Antihero We Deserve

The Antihero We Deserve

The talk around town for the past few weeks has been about Uber Malaysia and the persecutions against it (Read more for details here). Uber is a ridesharing service that simply connects riders to drivers. When a user download the app and request for a ride, an Uber driver will answer the request and give […]

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