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A Renewed Raya

A Renewed Raya

The new moon is not the only new thing for us at the dawn of Syawal. New clothes, new hopes, new beginnings await us as we are all familiar with the exciting things we get to do after spending the month of Ramadan on improving ourselves. As such, we believe that Aidilfitri is also to […]

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Salam Raya Baharu 2014

Salam Raya Baharu 2014

You’ve spent all of your Ramadhan trying to better yourself – so we’ve spent all of ours trying to make Raya better for you. Our Projek R.A.Y.A is designed to ensure you experience the full potential of renewal in this holy month of Syawal. Visit www.facebook.com/ganforhire to witness a renewed Raya like you’ve never seen […]

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Branding On The Ball: How PUMA Won The FIFA World Cup

Branding On The Ball: How PUMA Won The FIFA World Cup

The World Cup has finally reached an end and the champions have finally been crowned. Golden boots, gloves, and balls have all been awarded to outstanding players – but the winners of a very special trophy have been left unannounced. Major sporting events serve as the perfect platform for brands to take centre stage and […]

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All Publicity Is Good Publicity… Or Is It?

All Publicity Is Good Publicity… Or Is It?

In the past week, many people rejoiced as they’ve finally discovered an exception to the rule – “there’s no such thing as bad publicity”, as Robin Thicke attempted to connect with his fans on Twitter. To promote his new album “Paula”, the soul-singer-cum-popstar Robin Thicke invited his fans to tag questions with the hashtag #AskThicke […]

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How To Win At Social Media, Act 3: The Society of Good Taste

How To Win At Social Media, Act 3: The Society of Good Taste

This article is an instalment of a three-part series. Catch up on our previous discussion here. Ever heard of Grey Poupon? No? It’s probably because you’re a despicable philistine that can’t tell the difference between a sonnet and a pantoum. Without standing too close, let us tell you a story of the finest Dijon mustard […]

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