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6 Fun Adverts That You Wished You Thought Of First

6 Fun Adverts That You Wished You Thought Of First

Quick! How many ads have you seen, heard and/or experience today? Out of that staggering number, how many do you remember? And most importantly, why do you remember them? Studies have shown that we’re likely to see an estimate of 3,500 marketing messages in a day, 99% of which will make no impact on us […]

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Brands Are Personalities, Personalities Have Beliefs

Brands Are Personalities, Personalities Have Beliefs

It is very rare for brands to stand up for a belief system – and for good reason. As an entity whose sole purpose is to maximise profit, alienating your potential market over a set of ideas can prove detrimental. Take Starbucks for instance, a staunch supporter of gay marriage. Since taking their stand in […]

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BIG’s Ingredient For Successful Branding

BIG’s Ingredient For Successful Branding

“There’s no breakfast, lunch, dinner nor supper in Malaysia. Malaysians only have ‘Makan’ time and it starts the moment Malaysians open their eyes and ends when they fall asleep.” That’s what an Australian acquaintance of mine jokingly said about Malaysians’ love for food. The BIG Group has found a way to captivate and sustain Malaysians’ […]

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The Meaning of Motherhood

The Meaning of Motherhood

There is a very subtle but major difference between the task and the achievement of words. It’s possible to be engaged in an activity but not actually achieve anything from doing so. Some good examples of this would be dieting, teaching and even branding. I could tell all my friends and family that I have […]

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