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Malaysia’s Top 5 Most Impactful Ads of 2014

Malaysia’s Top 5 Most Impactful Ads of 2014

2014 was nothing short of a whirlwind year! For Malaysia as a whole, it definitely did feel as though there were more downs than ups – with a literal whirlwind to boot. The way the year panned out, what with aviation tragedies one after another, and east coast floods of biblical proportions, it should give […]

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The World’s Warmest Christmas

The World’s Warmest Christmas

The chimes of Jingle Bells and other familiar Christmas tunes are taking the airwaves again at shopping malls. Faux Christmas trees are up and people are talking about Secret Santa and sharing highlights of their year. As much as we would love to have a white Christmas, experience a ride on sleighs and take walks […]

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Welcome Back To Malaysia: An Open Letter To JEEP

Welcome Back To Malaysia: An Open Letter To JEEP

Dear JEEP, I know it’s been 10 long years since you’ve left us and I must admit, a lot has changed since you’ve been gone. Aside from the grounds of being courteous, I write this letter to both welcome you and update you on what’s been happening during your absence. Landing back on our shores […]

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The Taipei IOI Project

The Taipei IOI Project

Cross-branding is often times a beneficial exercise. Take two powerful brands, partner them up, and voila, you’ve got yourself a megazord partnership with twice the support. Recently, IOI Properties Group announced their acquisition of a 37.17% managing stake in Taipei Financial Center Corp, which owns Taipei 101, for a whopping RM2.74 billion. We couldn’t help […]

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You Will Hate This Article Because It Will Ruin Articles for You, Forever.

You Will Hate This Article Because It Will Ruin Articles for You, Forever.

If a stranger walks up to you on the street and tells you to do something, would you? Almost intuitively, you would probably ask the stranger “Who are you” or “Why should I do as you say.” People are much more conscious and careful in the present time, that’s why advertising today is vastly different […]

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A Cautionary Tale: Top 5 Worst Brands On Twitter

A Cautionary Tale: Top 5 Worst Brands On Twitter

With the use of social media skyrocketing, brands are finally seeing the benefit of talking to consumers on their level, maintaining a succinct voice that allows us to connect to big powerhouse brands on a more human level. This being said, many are still learning the ropes on grabbing their customer’s attention with humorous or […]

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#BreakTheInternet: Malaysian Edition

#BreakTheInternet: Malaysian Edition

Kim Kardashian’s derriere has the ability to break a lot of things – but never did we think it could break the Internet. Yet it did. Cyberspace was frantic with the release of her photo spread for Paper Magazine’s Winter 2014 issue. And although it isn’t something we haven’t seen before, something about the image […]

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Why Should Your Big Idea Be Funded? Let Your Branding Answer That!

Why Should Your Big Idea Be Funded? Let Your Branding Answer That!

“Don’t have enough funds to establish your own startup? Crowdfund it,” replied my friend while we were discussing the financial hurdles of establishing my own startup company. Arguably the fastest and easiest way to fund your startup, crowdfunding is essentially an online fundraising campaign. An interested party present their big idea on a crowdfunding website […]

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Starting Your Own Business? What’s The Point!

Starting Your Own Business? What’s The Point!

In my personal experience, I have found that when conversing with anyone long enough, there is a very high chance you will soon hear him or her say that one common and infamous statement: “My plan is to run my own business one day.” Always curious, I counter with; “That’s great! What do you plan […]

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Top 3 Iconic Logos That Don’t Belong To Any Brands

Top 3 Iconic Logos That Don’t Belong To Any Brands

If you are reading this, then like us, you are probably bombarded with logos and icons every single day of your life. Some of these images are instantly recognizable while others are a little more ambiguous. The recognizable ones, like your swooshes and half-finished apples, have become ingrained in our psyche only because millions of […]

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