Whether you are selling a product or a service, branding is a vital component in creating a successful company. It is essentially the personality of your company; one that your intended market can relate to. The power of branding becomes especially apparent when we start comparing products against their price points. Is German engineering truly […]
The apocalypse may be upon us as we have witnessed many strange phenomenons this year that could have only been predicted by the Mayans themselves. We’ve seen an innocent Miley Cryrus turn into a long-tongued beast that would make even the Christmas Krampus boil with envy. We also saw the American Government shutdown faster than […]
The concept of Guerrilla Marketing has been around for a while. The term itself was coined in ’84 and since then, brands have been dabbling in the art for some time. It isn’t an easy task, especially if you have a lot to lose. The strategy is essentially breaking down doors and shoving an idea/product […]
There are many popular brand names that sound authentically foreign for no reason other than to strategically earn our trust and burrow their way in to our subconscious as exotic. From the prevalent San Francisco Coffee franchise that was Malaysian born and bred, to the famous Manhattan Fish Market that originated from Singapore – we […]
This Deepavali we’d like to convey our love to all our Hindu friends celebrating this beautiful festival of light. We thank you for illuminating our lives with the light of good overcoming evil. Happy Deepavali from all of us at Ganforhire.