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When Life Imitates Art

When Life Imitates Art

Brands are created everyday. Some are created to sell products and services, others are created as final year projects, but sometimes brands are conjured to simply move a fictional story along. Fictional brands have been around as long as fiction has, we presume. We’ve heard of many – like Soul Glo from “Coming To America”, […]

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Inadvertent Advertising: It’s All In The Name

Inadvertent Advertising: It’s All In The Name

“I was on my way to the stationary store to Xerox some cards and cellophane them onto a bag of gifts, but as I made my way down the escalator I tripped over a heroin addict’s thermos and fell flat on my face.” Besides the weird nature of the events that followed, what is wrong […]

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The Existentialist Journey of The Nightclub

The Existentialist Journey of The Nightclub

Capturing the attention span of club-goers and party people isn’t an easy task. Kuala Lumpur has seen too many hotspots dissipate into oblivion soon after their premature peak.  Heck, even Asia Heritage Row is pretty much a ghost town now, a surprising conclusion to such a promising location. Clubs are like brands – and just […]

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Leaders and Followers Are One And The Same

Leaders and Followers Are One And The Same

With news of Apple’s smartwatch development, Samsung saw a window of opportunity to swoop in and expectantly beat them to the punch. In comes the ‘ground-breaking’ Samsung Galaxy Gear smartwatch, in hopes to finally turn the tables and be seen as a first mover. Critics, fans and even rivals were eager to test this first-of-its-kind […]

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Impending Brandpocalypse

Impending Brandpocalypse

It isn’t quite the post-apocalyptic scenario we had in mind, but the recent shutdown of the American government has had some worrying ramifications. With 800,000 government servants unsure of when they will receive their next paycheque, anxiety is slowly creeping into the lives of the average American. WWII veterans stormed a memorial park yesterday in […]

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