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The Science & Strategy Behind The New Miley Cyrus

The Science & Strategy Behind The New Miley Cyrus

We often classify ‘brands’ as big conglomerates that sell high turnover products to a wide spectrum of audiences, like the Nestlé’s or Samsung’s of this world. We seem to forget that almost anything and everything can be branded – from your blog, to your mother’s cooking, to even you! Luckily, the big boys over at […]

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What Makes A Good Ad?

What Makes A Good Ad?

We recently found ourselves embroiled in a debate about the recent viral marketing ploy by Beer Factory. Albeit successful in creating awareness about their upcoming promotions, there was a backlash in regards to public reaction. A majority of the people were upset that they had been duped into promoting Beer Factory. Words like ‘tacky’ and […]

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Hungry For More

Hungry For More

“The market is easy to break into! If there is a need, there is a way. And EVERYBODY has needs!” As much as this is true, branding on the other hand breaks this rule and offers up an exception. Brands do not fulfill the simple needs of the everyday man nor does it offer up […]

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Surviving The Odds: Branding and the Law of The Jungle

Surviving The Odds: Branding and the Law of The Jungle

What is the law of the jungle? When Rudyard Kipling coined the phrase ‘Law of The Jungle’ in his poem “The Law of The Wolf”, he outlined a social contract that we all know too well. The expression basically means “Might makes right,” “survival of the fittest,” “dog eat dog” and “eat or be eaten”. […]

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